Business Events Sydney, formerly known as Sydney Convention and Visitors Bureau, that markets Sydney and New South Wales as a destination for Australian and international MICE, has launched a new funding programme for travel agents in India.

Sydney’s specialist bidding expert Business Events Sydney has announced a new funding, Sydney Meetings Fund (SMF) for travel agents and meeting planners in India.

According to a press statement by Business Events Sydney, applications to the new Sydney Meetings Fund are open for a limited time and can be used to cover/offset an event’s on-the-ground expenses in Sydney.

The statement adds that this programme is designed for smaller, of about 100-250 person corporate and incentive events.

“Since the BESydney SMF opened, we have seen a number of event owners and organisers register and qualify for financial support for events in 2024. Sydney is the top market in Australia for India and we look forward to welcoming corporate meetings and incentives from India,” says BESydney Executive General Manager Client Engagement, Kristian Nicholls.

“From feedback received following our 2023 India famil to Sydney we know delegates love the natural beauty and wildlife in Sydney as well as the adventure, sporting experiences and culinary offerings,” Nicholls ass.

The statement adds that an independent and not-for-profit BESydney is also making it easier to book Sydney with planning tools, supplier connections and their experts’ best tips on the latest experiences, hotels and attractions to surprise, delight and inspire delegates.

“We cannot wait to share Sydney’s fresh new story with agents and clients who will be inspired by the new luxury hotel landscape, exciting new attractions and experiences, not to mention the unique venues from super yachts to exclusive islands. Sydney has changed dramatically in recent years, and we look forward to sharing the city’s fresh energy and evolving landscape,” adds Nicholls.