As outbound travel from India revives, after a pandemic-enforced closure, most market experts are pointing towards MICE and weddings as being the drivers of growth in the immediate future. And in this segment, Sri Lanka is pitching itself as the first and the best choice for a variety of reasons. Proximity, low cost and a cultural connection are only a few of its advantages. Adding to these, the Bandaranaike Memorial International Convention Hall in Colombo combines its mammoth size and immense flexibility to make it the venue of preference for a MICE or wedding group of sizes varying from a few dozens to a few thousand. In an interview with India Outbound, Sunil Dissanayake, CEO of BMICH outlines the importance of India as a market and the key USPs of Sri Lanka and his convention centre that would attract any Indian customer.