Interview with Mubarak Al Shamsi, Director, Abu Dhabi Convention and Exhibition Bureau


With a clear focus on MICE as a key segment for the growth of Abu Dhabi tourism industry, Abu Dhabi Convention & Exhibitions Bureau has recently signed MoUs with aviation firm Etihad Airlines as well as real estate infrastructure firm Miral to enhance the appeal of the emirate as a global MICE destination. In an interview with India Outbound, Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau says that India is by far the biggest source market for Abu Dhabi in terms of MICE. He adds that the bureau has set up a dedicated office in India to enhance engagement with India and to be more responsive to the market and its needs.

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