Projecting California as a playground for visitors to come and discover themselves, Visit California’s new promotional campaign, the ‘Ultimate Playground’ has been well received in all key markets, including India, where it has been released so far, Jennifer Montero, International Marketing Director, Visit California tells India Outbound. Montero adds that the Indian market, that has exceeded its pre-pandemic levels already, is expected to continue the strong growth this year as well.
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