Yatra, said to be India’s largest corporate travel services provider and a leading online travel company, has inaugurated its first franchise store in Bengaluru with the objective of adding personalised service to its online travel booking features.

In a press statement, Yatra says that the store situated in Bengaluru’s vibrant Jayanagar locality marks Yatra’s debut in the southern state, combining the convenience of online travel with personalised service, catering to the city’s dynamic mix of business and leisure travellers.

The statement adds that as travel continues to evolve in a post-pandemic world, Yatra is tapping into a growing trend of travellers seeking both digital ease and human interaction. Yatra says that b y blending digital ease with face-to-face expertise, its store will cater to Bengaluru’s diverse travellers, from busy professionals to tech enthusiasts and families to walk in, discuss their plans, and receive expert guidance for all their travel needs, from flight bookings to bespoke holiday packages.

Sabina Chopra

“Bengaluru is a dynamic city where digital services thrive, yet we see value in creating a space for face-to-face connections. This store combines the convenience of our online platform with human interaction, offering the best of both worlds,’’ says Sabina Chopra, COO of Corporate Travel and Head of Industry Relations at Yatra. 

 “Yatra sees immense potential in Karnataka, driven by Bengaluru’s booming tech industry and growing travel demand. Our strategic entry into Bengaluru will enable us to tap into this robust market and solidify our presence in the southern region,” adds.

The statement adds that by embracing a hybrid approach, Yatra sets itself apart, bringing innovation to offline travel. The Jayanagar store offers a comprehensive array of services, customised holiday packages, flight bookings, hotel reservations and visa assistance, ensuring every traveller’s journey begins smoothly. This launch is part of Yatra’s strategy to expand its physical footprint in key cities, blending digital innovation with localised service, says the OTA.

“In the heart of India’s Silicon Valley, we are thrilled to offer a dedicated space where travellers can meet experts and get their holidays curated for their dream destination. With seamless booking support in both local languages and English, we aim to provide an exceptional holiday planning experience from start to finish. Our goal is to provide customers with a personalized and immersive holiday booking experience, ensuring their holiday is perfectly tailored before they embark on their journey,” says Ranjith Gaikwad, Franchise owner.

The company says that as it expands in South India, the region will drive growth, with cities like Chennai, Hyderabad, and Bangalore leading the way. By 2025, Yatra expects the southern region to contribute significantly to its overall growth, driven by increasing demand for domestic and international travel.