As ATM 2022 kicked off at the Dubai World Trade Centre with several participants from around the globe, Experience Hub, Yas Island’s expert destination partner and promotional arm highlighted the Island’s trade and marketing collaborations as well as exclusive offerings.

At ongoing Arabian Travel Market (ATM) Experience Hub, the trade and promotion arm of Yas Island, Abu Dhabi and a subsidiary of Miral, highlighted its plans and activities throughout 2022.

The biggest news related to appointment of globally acclaimed comedian and actor, Kevin Hart, as Yas Island’s Chief Island Officer with the launch of a teaser video published on the destination’s social media pages.

As its first Chief Island Officer, Hart will show how he will ‘Hartify’ the action-packed destination and all its offerings, from award-winning theme parks to world-class shopping, idyllic golfing and more.

“We are excited to take part in this year’s ATM and look forward to meeting with industry leaders across the tourism and travel sector to share new offerings and updates on the Island,” said Liam Findlay, CEO of Experience Hub.

As it prepares for a busy summer month, its participation at ATM will reinforce the Island’s efforts to position itself as a top tourist destination. Visitors to the Experience Hub stand at ATM will have an insightful revelation on the different assets on the Island from its awards winning parks and attractions such as Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros to its well-known hotels- W Abu Dhabi – Yas Island DoubleTree by Hilton Abu Dhabi Yas Island Residences, and the Radisson Blu Hotel Abu Dhabi Yas Island.

During the travel exhibition, Yas Island also revealed its ‘Kids Go Free’ summer offering. In an effort to further elevate Yas Island’s allure for visitors, Experience Hub in partnership with Capital Experience has included compelling experiences that will feature Desert Safari Tours, Abu Dhabi & Dubai City Tours and Dhow Cruises.