Yas Island, which is the entertainment hub of Abu Dhabi, the capital of the United Arab Emirates has unveiled its latest campaign, Zindagi Ko Yas Bol, inspired by the film Zindagi Na Milegi Dobara and featuring the film’s trio—Hrithik Roshan, Farhan Akhtar and Abhay Deol.

In a press statement, Yas Island says that the campaign begins with an exciting trailer, which marks the beginning of a five-episode series featuring the original cast exploring Yas Island’s most iconic attractions.

It adds that aiming to stay true to the film’s essence, each character challenges the others to embrace adventure by saying ‘Yas’ to every experience. By featuring high-speed thrills and moments, this series aims to deliver nostalgia, laughter, and the message of the essence of living life to the fullest, it adds.

According to the statement, the campaign’s jingle aims to encapsulate the vibrant energy of Yas Island.

Liam Findlay

“This campaign is all about celebrating the joy of friendship and adventure, just like the film did 14 years ago. Yas Island is the perfect place for unforgettable moments, and we are thrilled to bring this experience to life with Hrithik, Farhan and Abhay,” says Liam Findlay, CEO, Miral Destinations.

“We are excited about this collaboration with Yas Island, and it is amazing to see how the film still connects with people so many years later. At its heart, the film has always been about stepping out of your comfort zone and living life to the fullest and we are grateful for all the love it receives,” say filmmakers Zoya Akhtar and series’ co-writer Reema Kagti.