The International Tourism Trade Fair, organised by IFEMA Madrid, has announced the winners of the 30th FITUR Active Tourism Awards, mounted in collaboration with AireLibre Magazine.

In a press statement, IFEMA says that over 60 proposals were submitted for these awards, which recognise two outstanding projects in the national and international categories. During the evaluation process, the jury assessed characteristics such as the newness and innovation of the product, its contribution to sustainable tourism development in its economic, environmental and social aspects, and the quality of its image and marketing elements.

According to the statement, in the national category, ‘Spain in Bloom’ and ‘Educabike: Pedal and Discover’ were awarded. España en Floración’ (Spain in bloom) from Soluciones Agromarketing,  develops and coordinates flowering experiences throughout Spain, integrating cultural, gastronomic and adventure activities in some of the country’s most picturesque landscapes through the creation of a network of actors, training and technological tools to attract flows of national and international visitors.

‘Educabike: Pedalea y descubre (Pedal and discover), specially designed for education centres, offers guided cycling routes through some of the most stunning natural environments of the Valencian Community, adapted to different groups of students and focused on equality and inclusion.

The statement adds that in the international segment, TUI Forest Kenya’ and ‘Cartagena de Indias, new product initiative: Religious Tourism’ were the winners.

TUI’s project combines reforestation and community development to preserve and restore 242,812 sqm in the Taita Hills Wildlife Sanctuary in the heart of the Tsavo National Park and ‘Cartagena de Indias, nueva apuesta del producto: Turismo religioso’. (Cartagena de Indias, a new product initiative: ‘Religious tourism’) seeks to promote transformative experiences based on spiritual, cultural and family values.

According to the statement, the winners will be awarded an accreditation diploma on their stand at FITUR 2025 , taking place from January 22-26 at IFEMA Madrid in Spain.