The short film highlights the vibrant adventures awaiting travellers in Dubai, even during a brief stopover
Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), under the Dubai Department of Economy and Tourism (DET), has unveiled its latest global marketing campaign, Find Your Story.
In a press statement, Visit Dubai says that the campaign stars popular actress Millie Bobby Brown and her husband, actor and producer Jake Bongiovi, marking their first on-screen collaboration.
The statement adds that the short film highlights the vibrant adventures awaiting travellers in Dubai, even during a brief stopover.
Additionally, written and co-directed by Academy Award-winning filmmaker Armando Bo alongside Felipe Gomez Aparicio, the film showcases Dubai’s unique blend of modernity and tradition.
Issam Kazim
“Our diversified market strategy, built on bespoke and creative campaigns, has been pivotal in showcasing Dubai to the world, and we continue to leverage strong partnerships with stars from the world of entertainment to further enhance the city’s allure to international visitors. Having Millie Bobby Brown and Jake Bongiovi as the leads of Dubai’s new Find Your Story campaign not only resonates with a broad demographic, but also highlights Dubai’s inviting tourism offerings with something for everyone. They epitomise the ethos of exploration and we are confident that the film’s thrilling narrative will inspire travellers to turn their own Dubai stopover into an exciting stay,” says Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, Visit Dubai.
Visit Dubai adds that the narrative begins at Dubai International Airport (DXB), where Brown and Bongiovi stumble upon a magical script that transports them to iconic locations such as the historic Al Seef district, the futuristic Museum of the Future, the towering Burj Khalifa and the mesmerising Al Qudra desert.
The campaign stars actress Millie Bobby Brown and her husband, actor and producer Jake Bongiovi
The film concludes with a cliffhanger, leaving audiences intrigued and inspired to create their own Dubai stories. The campaign is being rolled out across 21 international markets via TV, cinema, streaming platforms, out-of-home advertising and social media. In India, it is prominently featured on Facebook and Instagram.
“Dubai is such a global city and it is different to any place that I have ever been to. It really does feel like many different places all in one city. This is going to be one of my core memories. This is unbelievable. I am looking at it, I am working under it and it is very cool,” says Brown.
“In this short film we knew that we were telling a story, but we were also showing the world how amazing Dubai is. The locations are perfect to showcase what the city has to offer,” says Bo.
"
