Caroline Beteta says that the entire State has rallied to help Angelenos
Caroline Beteta, President and Chief Executive Officer of Visit California has called upon travellers and the tourism industry professionals from around the world to plan a trip to the city in order to help revive the local economy.
“We are all still processing the devastation wrought by the Los Angeles wildfires and the impact they had on the people and communities of LA, and those that love them,’’ says Beteta, in a statement issued today.
Beteta says that Los Angeles has long been a beacon for the world and this was the moment when the County needed a helping hand, adding that the City and the County remained unharmed and open despite the wildfires.
“We are immensely thankful for the first responders that have been working tirelessly and are truly moved by the outpouring of support seen throughout this tragedy. From Angelenos volunteering their time and local restaurants opening their doors with free meals to the state’s tourism industry organising donations and hotel discounts for evacuees. When the going gets tough, Californians rally together. Now we are counting on you,’’ Beteta adds.
Beteta says that key sites in Los Angeles, like Santa Monica Pier have escaped damage by fire
“Los Angeles has always been a beacon to the world – a place where dreams are born and stories unfold from the silver screen to iconic landmarks. Now this resilient city needs your help in its recovery story. One of the best ways to support the comeback of Los Angeles is to plan a trip,’’ says Beteta.
Beteta says that as tourism was a key driver of the local economy in Los Angeles, one of the best ways to help revive the economy would be by organising visits to the County and its countless tourist sites, almost all of which have escaped unscathed from the devastation.
“Impacted communities and businesses need the tourism economy to keep doors open and to support the many residents whose lives and livelihoods have been affected. Fortunately, more than 98 pc of Los Angeles County was not in a burn area,’’ she adds.
“Los Angeles is the beating heart of California tourism. The city, along with its iconic sites and experiences, the Hollywood Sign, Universal Studios Hollywood, the Santa Monica Pier, Getty and Getty Villa, Griffith Observatory and many more, remain intact and accessible to visitors from around the world,” she says.
“Los Angeles depends on its normally thriving tourism economy. Plan a trip and help the local businesses and residents that need tourism now more than ever,” says Beteta.