The country has established 11 Special Tourism Economic Zones to streamline investment and development
UN Tourism has launched its latest investment guidelines, ‘Tourism Doing Business: Investing in Indonesia,’ providing a comprehensive, data-driven overview of opportunities in one of Southeast Asia’s fastest-growing tourism markets.
In a press statement, UN Tourism says that the publication, developed in close collaboration with Indonesia’s Ministry of Tourism, is designed to guide both domestic and international investors through Indonesia’s evolving tourism landscape.
The statement adds that Indonesia’s tourism sector has seen remarkable growth, attracting USD 60 billion in foreign direct investment (FDI) across all sectors in 2024, well above its 10-year average.
Also Read: UN Tourism launches investment guidelines to boost investment in Namibia
It says that since 2018, tourism alone has brought in USD 16.1 billion, with foreign investors contributing USD 5.6 billion or 34.7 pc, and domestic investors USD 10.5 billion or 66.3 pc.
Zurab Pololikashvili
The statement adds that key highlights for investors include the government’s focus on 10 Super Priority Destinations, such as Lake Toba, Raja Ampat, and Labuan Bajo, as well as three regenerative tourism destinations in Bali, Riau Islands, and Jakarta.
“Indonesia’s proactive tourism strategy shows how vision and investment can turn destinations into engines for inclusive, sustainable growth. With strong public-private partnerships and a clear development roadmap, Indonesia continues to lead by example in the region,” says Zurab Pololikashvili, Secretary-General, UN Tourism.
Widiyanti Putri Wardhana
UNWTO says that the country has also established 11 Special Tourism Economic Zones to streamline investment and development, and is rolling out ambitious initiatives like the Clean Tourism Movement and the Tourism Village Programme.
“These guidelines are a significant milestone in our ongoing work to position Indonesia as a leading destination for tourism investment and business. It is more than just a tool. It is a roadmap to help investors navigate and unlock the immense potential of Indonesia’s thriving tourism sector,” says Widiyanti Putri Wardhana, Minister of Tourism, Indonesia.
"
