Türkiye has seen a sharp rise in tourism from India with visitors’ numbers reaching 126,000 in the first five months of 2024.

According to a press statement by Türkiye Tourism Board (TTB), this figure represents a 34 pc increase compared to the same period in 2023. 

This surge is notable against the backdrop of 2023, wherein Türkiye saw a total of 2,74,000 Indian tourists for the entire year. 

The board says that this significant growth highlights Türkiye’s ongoing appeal and its strategic efforts to attract more Indian tourists. 

It says that Indian tourists have shown a strong preference for a variety of tourism experiences in Türkiye. Many Indian visitors are exploring Türkiye’s rich cultural heritage, shopping and dining experiences at their own pace as Free Independent Travellers (FITs). 

TTB adds that several regions and cities in Türkiye have seen a notable increase in Indian tourists. Istanbul, renowned for its historical landmarks, vibrant culture and unique gastronomic experiences, remains a top destination. 

Cappadocia, famous for its unique landscapes and hot air balloon rides, has also attracted many Indian visitors. Coastal areas such as Antalya and Bodrum, which are known for their stunning beaches and luxury resorts, are also popular for unique wedding ceremonies, honeymoons, luxurious celebrations, and events. 

Among other destinations are Pamukkale, İzmir, and Alaçatı are known for their natural beauty and historical sites, drawing significant numbers of tourists, the statement says.

A total of 40 OTOAI members from across India participated in a FAM trip, representing diverse regions and tourism interests

TTB attributes this growth to active promotion and PR activities in India, as well as successful collaborations with Indian stakeholders, including travel agents, corporates and wedding planners. 

The statement adds that earlier this year, Türkiye Tourism concluded a successful six-city India Roadshow in collaboration with the Travel Agents Association of India (TAAI). 

This initiative aimed to strengthen ties between the Indian travel trade and Turkish tourism, fostering collaboration and opening new horizons.

Türkiye board says it has continued to work closely with Indian travel agents, with initiatives like the recently concluded OTOAI (Outbound Tour Operators Association of India) familiarisation tour playing a significant role in promoting tourism. 

The statement adds that this event, which took place from June 30 to July 6, was aimed at bringing Indian travel agents’ attention to the wide range of attractions in Turkey. 

A total of 40 OTOAI members from across India participated in this trip, representing diverse regions and tourism interests.