Government set a USD 5 billion target for the sector by 2025 and authorities have said this has been achieved
Zimbabwean tourism industry is poised for a major turnaround amid positive growth in arrivals and bookings, which has seen the sector’s employment levels rising above pre-Covid-19 figures.
According to news reports, the global Covid-19 pandemic literally shut down to whole industry after countries imposed travel ban between 2020 and 2022. As a result, thousands of jobs were lost while some operators also closed.
However, arrivals and bookings started picking up post Covid-19 lockdown and new job opportunities opened up. In Zimbabwe, President Mnangagwa launched the Tourism Growth and Recovery Strategy in 2020 with the objective of providing support to domestic tourism and support to the local industry.
Government set a USD 5 billion target for the sector by 2025 and authorities have said this has been achieved.
Tourism is one of the key contributors to the Gross Domestic Product alongside agriculture and mining and the Ministry of Tourism and Hospitality Industry officials have said the sector will soon surpass the other two.
At a National Employment Council (NEC) for Tourism workshop, Barbara Murasiranwa-Hughes, President, Tourism Employers Association, said workers that lost jobs during the Covid-19 era were not laid off but opted for voluntary termination of contracts due to the crisis.
Murasiranwa-Hughes
“We are now at more than 80 pc of what we were in terms of employment in 2019 and most companies are back to normal levels. The industry is now growing. Our company had over 700 workers before Covid-19 and this went down to 410 through voluntary departure but now we are back at over 700,’’ she said.
Nomore Nhema
“Tourism is one of the high paying industries,” Murasiranwa-Hughes added.
Nomore Nhema, Secretary General, NEC Tourism, agreed that the tourism sector in Zimbabwe was growing.
“The tourism industry is growing and new facilities are being built. In 2019 the hospitality and tourism had 7,000 workers and now it is at 9,000. In the next two or three years we expect to be about 15,000,” Nhema said.
“The catering sector has 16,000 jobs and so the whole industry we are looking at over 25,000 employees currently,’’ he added.