The activities include planting coral, restoring mangroves or engaging in cultural traditions
Fiji Tourism has announced the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors to spend an hour making a positive environmental, cultural, or community impact during their stay.
In a statement, Fiji says that as part of the campaign travellers can partner with resorts, hotels, and tour operators across Fiji to participate diverse sustainable activities spanning four key pillars including giving back to wildlife, community, reef and coastline. The activities include planting coral, restoring mangroves or engaging in cultural traditions.
Srishti Narayan
The statement adds that Tourism Fiji created the ‘Loloma Hour’ initiative as part of the country’s overarching sustainability goals that aim to preserve its natural beauty and cultural heritage by unifying and amplifying sustainability efforts across Fiji’s vital tourism industry.
“True happiness comes not just from what you take, but what you give. Loloma Hour gives visitors a chance to help preserve what makes Fiji so special its people, environment, and traditions,” says Srishti Narayan, Chief Marketing Officer, Tourism Fiji.
According to the statement, resorts across Fiji including Inter-Continental Fiji Golf Resort & Spa, Six Senses Fiji, Nukubati Private Island, Barefoot Kuata Island Resort, Barefoot Manta Island Resort, Lomani Island Resort , Plantation Island Resort amongst others are embracing Loloma Hour.
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