Thomas Cook India says that its North American subsidiary AlliedTPro has entered into a strategic joint venture with New World Travel for providing key shared services to both companies and fuel growth opportunities.

The inbound market giant in United States, AlliedTPro, a subsidiary of Thomas Cook India has entered into partnership with the New York based travel arrangement company New World Travel. As part of the partnership, a new joint venture company, Allied New World, has been set up to drive productivity and accelerate growth in the post pandemic era. According to a press statement, the joint venture will enhance growth opportunities by combining scale and leveraging technology to improve productivity and reduce cost of operations, the release added.

The statement says that Allied New World will combine the strengths of both companies across key functions including contracting, technology, IT, finance, human resources and data management.

According to the press release, both the companies will remain separate legal operating entities and both companies will continue to market under their respective brands.

Mark Morello, who is the CEO of AlliedTPro, will continue to lead and he will expand his role as CEO of the newly formed Allied New World. Peter Dorner will also continue to lead New Word Travel and will be the President/Deputy CEO of the newly formed JV, says the press release.

Key staff from both organisations are also reported to be managing the identified critical functions. The JV builds on the powerful brand reputations of AlliedTPro and New World Travel, two of the oldest and most respected companies in the North American travel industry

“I am delighted to announce the formation of Allied New World – representing our strong partnership with New World Travel/DER Touristik Group. We believe Allied New World LLC represents an innovative business model that will significantly help accelerate future growth. Our decision to collaborate – as equally strong and highly reputed industry leaders, will improve productivity, reduce cost of operations & help both groups deliver enhanced value to customers, supplier partners and shareholders,” says Mark Morello, CEO, AlliedTPro.

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