Taiwan Tourism administration (TTA), the national tourism agency of Taiwan, says that the Indian market registered a strong growth in visitor arrivals in the first 10 months of 2024.

In a press statement, TTA says that Taiwan witnessed a total arrival of 31,766 visitors from India during the January – October 2024 period, a robust growth of nearly 20 pc over 26,591 visitors from India registered during the same period in 2023.

Paul Shih

“India is our number one South Asian market for both, in terms of visitor arrival numbers as well as spend. Our focused marketing initiatives, targetted trade engagements through road shows, travel exhibitions, as well as trade and media familiarisation trips, consumer engagements through social media influencers’ trips backed by digital initiatives and activations, have held us in good stead in 2024 and we look forward to execute these plans for 2025 with even greater finesse and results,” says Paul Shih, Director, TTA Singapore Office.

According to the statement, international arrivals in Taiwan soared to 6.21 million visitors for the period January – October 2024, a growth of 24.55 pc over the corresponding January – October 2023 period when arrivals had reached 4.98 million international visitors.

“Taiwan brings probably the greatest value to its visitors. One of the smallest countries in the world, spread over an area of just over 36,000 sqkm, Taiwan, with a population of about 23 million, is one of most densely populated countries in the world. Yet, it is a developed country with a highly developed infrastructure and all the modern allures. And combined with the unique Taiwanese tradition, culture, heritage, cuisines, entertainment and nightlife, the myriad fun activities, whether indoors or outdoors, onshore or offshore, Taiwan is second to none,” adds Shih.

The statement adds that with two more months to add to inbound arrival number of last year, total year-end Indian arrival number is expected to be over 38,000 visitors, whereas total year-end international visitor arrival number is expected to be in the region of 7.5 million visitors in 2024. Taiwan had recorded 6.48 million tourist arrivals in 2023.

“The arrival numbers of the first 10 months of 2024 mean that India retains its position as Taiwan’s No. 1 market in terms of visitor volume from South Asia and among the 20 top tourism source markets for Taiwan globally. The growing outbound travel trends from India and TTA’s recent marketing initiatives, awareness and PR campaigns has fuelled significantly above average growth for Taiwan from India vis-à-vis overall outbound growth from India. Although final year-end numbers are still awaited, our estimate suggests that India’s outbound travel growth for 2024 will be around 10-11 pc, whereas Indian outbound travel to Taiwan is growing at nearly 20 pc,” says Shih.

TTA has also announced the launch of new global brand positioning campaign, and logo, Version 3.0 titled ‘Taiwan – Waves of Wonder,’ with the aim to drive 10 million international tourist arrivals.