TTA adds that the tourism body plans to reach out to East India market as part of its market development strategies
Taiwan Tourism Administration (TTA), Taiwan’s official agency, says it is committed to build the country’s destination profile and script a robust growth story in the ever-growing Indian outbound tourism market.
To further strengthen Taiwan’s ties with the Indian market, Paul Shih, Director, TTA, Singapore Office visited India to conduct a series of high-level meetings with the Indian outbound trade stakeholders.
Paul Shih
Shih was also a part of SATTE’s inauguration and participated in an engaging panel discussion on India’s outbound potential India on the Move: Cracking the Code of Outbound Growth.
In a press meet at SATTE, Shih highlighted that the organisation is confident of surpassing 38,000 in Indian visitor arrivals in 2024, eyeing a robust 20 pc growth. The numbers of Indian tourist arrivals till November were 34,000 while the overall international visitors were expected to reach over 7.5 million in 2024.
“As a result, whereas Indian outbound grew by 10 pc in 2024, Taiwan welcomed 31,766 Indian visitors between January and October 2024, marking a 20 pc growth compared to the same period last year. This growth is a result of our continuous efforts in India, including trade partnerships, roadshows, FAM trips, PR, media, influencer marketing, and digital outreach,” said Shih during the press meet.
Shih also told India Outbound that the organisation has set a target of over 50,000 Indian tourist arrivals in Taiwan in 2025.
Commenting on TTA’s promotional strategy for India in 2025, Shih said that Taiwan will continue to focus on Incentives coupled with the luxury travel segment from India through various strategic campaigns, while continuing to work closely with the travel trade, ensuring Taiwan remains a top travel choice.
“Our strategy for promoting Taiwan in the Indian market in 2025 will include roadshows, Fam trips. We will try to build stronger connections with tour operators as well. They are our great partners, and also we will focus more on building a stronger relationship with OTAs and airlines and engage more in social media promotion,” Shih told India Outbound.
TTA adds that the tourism body also plans to reach out to East India market as part of its market development strategies, while further expanding its market outreach beyond metros to tier II cities across India.
“We shall continue to promote Taiwan as the safest destination for Indians with the availability of Indian food including Jain food, accessibility within the island, great flight connections, and infrastructure to hold large events,” he added.
As part of its global promotion campaign, Taiwan has recently launched the 3.0 version of Taiwan’s tourism brand campaign, TAIWAN – Waves of Wonder, highlighting that visitors can experience the unique charm of travelling in Taiwan throughout the four seasons.
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