Focussing on the India market to bring back its pre-pandemic footfall, Taiwan Tourism Administration (TTA) recently participated in a number of events across India to highlight its various tourism offerings.

After a successful showcase at the Taiwan Expo 2024 in July and hosting its first post-pandemic roadshow, both in New Delhi, the latter seeing a  turnout of over 110 travel agents and 12 renowned travel trade media, TTA showcased Taiwan’s potential for incentives at the recently concluded ITB India 2024, under the theme Explore Taiwan, Explore New Asia. 

In a press statement, TTA says that this participation marks a significant step in strengthening tourism ties between Taiwan and India. With robust marketing campaigns and digital efforts, Taiwan says it aims to attract even more Indian tourists eager to explore its many charms.

Taiwan says it is ready to welcome Indian travellers with open arms

It says that Indian outbound numbers have increased to 92 pc of pre-pandemic levels from January to June, compared to the same period in 2019.

As the global tourism market rebounds, Taiwan says it is ready to welcome Indian travellers with open arms. 

Taiwan Tourism Administration adds that it is dedicated to enhancing collaborations with Indian travel agencies and launching new products tailored to meet the needs of this vibrant market. 

Following the travel shows, TTA is set to host an educational roadshow in Mumbai on September 27 in view of the positive responses. 

This event, TTA says, will further engage and educate Indian travel professionals, offering them a closer look at Taiwan’s unique travel experiences and partnership opportunities.

TTA says Taiwan’s participation in events in India have attracted numerous industry players, facilitating discussions on cooperation opportunities across sectors, including business travel, incentive travel, and wedding photography. 

Cindy Chen

It says that with Indian visitor numbers rebounding, Taiwan is rolling out the red carpet for Indian travellers.

The delegation was led by Cindy Chen, Acting Director of Taiwan Tourism Administration, Singapore Office. The TTA delegations participated at the ITB, Mumbai after a successful showcase at the Taiwan EXPO 2024 in New Delhi in July.

“The ITB India travel show is an exciting opportunity for us to present Taiwan’s warm hospitality, rich cultural experiences and robust infrastructure. We are here to strengthen our collaboration with Indian travel partners that will lead to new opportunities for both the markets. We’re eager to welcome more Indian tourists and create unforgettable journeys tailored just for them,” says Cindy Chen, Acting Director of Taiwan Tourism Administration, Singapore Office.

Paul Yeh (Left)

The statement adds that Taiwan’s India initiative aimed at highlighting ease of travel, Taiwan incentive plans, diverse accommodations options, and ‘most importantly, the availability of vegetarian and Muslim cuisine’.

Emily Chiu (Right)

“The participation at the ITB, Mumbai helped boost our visibility in the Indian market and connects us with the buyers. At the same time, such exhibitions help Indian buyers to connect and forge ties to explore business prepositions and get a better understanding of the destination. India is a growing market and its imperative for us to be a part of the growing country,” says Paul Yeh from Shi Chun Travels.

“The response at the show was phenomenal, the interest and demand for Taiwan is growing every time we come to India to meet Indian partners,” says Emily Chiu of Apple Tour.

Paul Hsieh (Right)

“TTA’s support has been invaluable. Engaging in events like these opens up exciting new opportunities for us and is essential for understanding market dynamics and building relationships,” says Paul Hsieh of Edison Travel.

Hank Yen

“By participating in ITB with TTA, we are more convinced that India is a promising market for us. We saw energetic corporate representatives and travel agents eager to better understand Taiwan. EVA will continue to develop the Indian market with our partnered airlines in the future,” says Hank Yen from Eva Air.