The survey suggests that on average, Swiss tourists go to bed the earliest and sleep the longest when staying in a Swiss hotel
Switzerland Tourism, in collaboration with HotellerieSuisse, also known as the Swiss Hotel Association, has introduced the ‘Hotels and Lodgings Recommended by Switzerland’ campaign following survey findings that highlight the importance of Swiss hotels in vacation plans.
The survey, commissioned by Switzerland Tourism and HotellerieSuisse and conducted by market research company Ipsos Switzerland, collected responses from tourists in Switzerland, Germany, France and the United Kingdom who stayed in Swiss hotels within the past two years.
According to the survey, over 62 pc of participants reported spending an average of 12 hours or more in their hotels each day.
This was particularly true for Swiss and German tourists, who prioritised the comforts of their accommodations over nightlife options, while French and British travellers often venture out more frequently in the evening.
The survey suggested that British travellers, notably, prefer to enjoy the array of hotel amenities such as dining, wellness activities and other services, with a pronounced interest in high-end hotels.
Germans, on the other hand, view accommodations as equally important to sightseeing when organising their holidays, and they spend nearly as much time within the hotel as Swiss visitors.
The survey suggests that on average, Swiss tourists go to bed the earliest and sleep the longest when staying in a Swiss hotel.
This is one of the reasons why they spend the highest amount of time, 12 hours 50 minutes on average, in their hotels on average out of all the markets of origin surveyed.
Germans spend almost the same amount of time, 12 hours 30 minutes, in their hotel as their Swiss counterparts, calculated by the day.
On the other hand, hotel visitors from France and the UK are real night owls, spending most of their evenings away from their hotel, sleeping less and as a result spending less than 12 out of every 24 hours in their hotel.
What destinations and sights are to other travellers, Swiss hotels are to German holidaymakers, says the survey. The survey finds that for Germans, a hotel is just as important to them as the destination when it comes to planning their holidays.
Hotels also score highly with German visitors relative to tourist attractions, and they attach more importance to the choice of their accommodation than tourists from the other countries surveyed.
A large majority of all hotel visitors, about 73 pc, surveyed in Switzerland, regardless of their nationality, agree with the following statement: ‘if the accommodation is good, the trip will also be good.’
Instead of primarily focusing on the destination when planning a holiday, the survey shows that it is well worth taking the time to find the right hotel with the right facilities and the right bed, according to the study.
Switzerland Tourism says that its new campaign, Hotels and Lodgings Recommended by Switzerland, provides curated accommodations to meet varying traveller needs.
It says that the campaign, running through November 19, 2024, emphasises selecting accommodations as essential to the overall travel experience.
Switzerland Tourism says it has redesigned its website to streamline the hotel selection process, offering verified accommodations that align with each visitor’s unique preferences.
As part of this promotion, it has also launched two videos summarising survey findings and underscoring the campaign’s slogan: You spend more time at the hotel than you think.
ST says that the campaign aims to enhance the travel experience by guiding visitors to accommodations that will maximise both comfort and enjoyment, ultimately enriching their time in Switzerland.
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