Saudi Tourism Authority is back in India with a strong lineup of meetings and engagements with the Indian travel trade
Exactly a year after its first moves in the Indian market, Saudi Tourism Authority (STA) will soon be back in India for a second round of interactions with the Indian travel trade fraternity, with an aim to maintain strong visibility in India.
In a press statement, the Saudi Arabian tourism body has announced its lineup of trade engagements, including roadshows in major Indian cities and participation in prominent trade events. The statement adds that with this strategy, STA will continue its efforts to increase awareness about Saudi Arabia as a unique, diverse, authentic tourism destination and ultimately, drive visits, as one of the key priority source markets for the country.
The statement adds that STA will participate for the second time in OTM and SATTE, the country’s largest and most influential international gatherings of travel trade buyers and professionals. Saudi Arabia has will also hold two-city roadshow in Mumbai and Ahmedabad to further educate and inspire the trade community, adds the statement.
STA says it is gearing up to take part in One World Travel Market (OTM) from February 2-4, followed by two roadshows in Mumbai and Ahmedabad on February 6-7. STA will also mark its presence at the 30th edition of South Asian Travel and Tourism Exchange (SATTE), which will be held from February 9-11 in New Delhi.
“India is a key source market for Saudi and over the past 18 months, we have both established and deepened relationships with key trade partners, to inspire them about the breadth and depth of the country’s offering and to reinforce our commitment to helping them grow their businesses,” says Alhasan Aldabbagh, President – APAC, Saudi Tourism Authority.
“The Saudi destination offering is unparalleled. Authentic Arabian culture, rich heritage, unique landscapes and a rapidly expanding entertainment and lifestyle scene is at the heart of what Saudi offers the Indian traveler and our role is to support our partners, to showcase the new, undiscovered experiences and unlock the wealth of opportunity the destination presents,” adds Aldabbagh.
“These engagements are critical in helping us achieve our ambitious goals, to drive volume and growth,’’ he says.
The roadshow and trade events will provide a platform to travel trade professionals to engage directly with Saudi representatives and connect and build relationships with local suppliers in the hotels, airlines, DMC and destinations space through specialised one-to-one meetings.
