Strong buyer presence at 51st Germany Travel Mart GTM 360°

Oberhausen to host 2026 edition with focus on green initiatives
2025-05-27
/
/ New Delhi
Strong buyer presence at 51st Germany Travel Mart GTM 360°
Strong buyer presence at 51st Germany Travel Mart GTM 360°

Over 150 accredited buyers engaged in more than 3,200 meetings with 129 tourism companies and organisations

The 51st GTM 360° saw over 150 buyers arrange 3,200 meetings, with high satisfaction rates. Oberhausen will host the 2026 event, focussing on green redevelopment and the International Garden Exhibition Ruhr that will be held in 2027.
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The German National Tourist Board (GNTB) says this year’s Germany Travel Mart (GTM) 360° which concluded recently in Bonn saw a robust participation from the global travel industry.

In a press statement, GNTB says that over 150 accredited buyers, including a select group from India, engaged in more than 3,200 meetings with 129 tourism companies and organisations, facilitated by the GNTB’s innovative online booking system.

The statement adds that a recent on-site survey revealed high participant satisfaction, with 87 pc confirming they were satisfied or very satisfied with the event. Notably, 98 pc of attendees successfully established new business contacts and 85 pc indicated their intention to participate in future GTMs.

Petra Hedorfer

Petra Hedorfer

According to the statement, at the conclusion of the 51st Germany Travel Mart, Petra Hedorfer, CEO of the GNTB, presented the prestigious GTM trophy to Rainer Suhr, Head of Tourism and Marketing at OWT Oberhausener Tourismus, und Wirtschaftsförderung GmbH. The Ruhr area city of Oberhausen is set to host the 52nd GTM from April 19 to 21, 2026.

“The new GTM 360° format proved to be a resounding success. The emphasis was on collaboration and dialogue, with the aim of generating new business, strengthening markets and raising the international visibility of Germany as a travel destination. Oberhausen will be our host in 2026 and serves as a prime example of the dynamic transformation of the Ruhr region into a vibrant tourist destination with a rich cultural offering. The old zinc factory as a GTM event venue is a reflection of this development. I am confident that the OWT will provide an excellent framework for presenting the performance and innovative strength of the German tourism industry to international buyers,” says Hedorfer.

The statement adds that Oberhausen’s upcoming presentation will spotlight the green redevelopment of the region and the International Garden Exhibition Ruhr 2027, offering an additional draw for international visitors in the following year.

Romit Theophilus

Romit Theophilus

“We are incredibly excited to bring the Germany Travel Mart to Oberhausen in 2026. We are particularly looking forward to once again welcoming our esteemed Indian buyers and media to experience this truly unique GTM. It is renowned for its experiential venues and top-class meetings. GTM also provides invaluable opportunities for agents and media to participate in convention tours, which are tastefully organized to showcase Germany’s unique hidden gems and all it has to offer. This commitment to exclusive host partners each year ensures a fresh and exciting experience for all attendees,” says Romit Theophilus, Director for Marketing & Sales Office, GNTO India.

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