India’s presence at ATM 2025 has increased by 41pc year-on-year
Arabian Travel Market (ATM), which is set to take place from April 28 to May 1 at the Dubai World Trade Centre, is set to focus on India’s tourism offerings in light of the market’s notable growth, fuelled by rising disposable incomes, a widening middle class and improved global connectivity.
According to a report by Future Market Insights, India’s outbound tourism market is projected to reach USD 55 billion by 2034, expanding at a Compound Annual Growth Rate (CAGR) of 11.4 pc over the next decade. This growth is primarily driven by increasing demand for international travel, particularly among millennials seeking diverse experiences abroad.
According to a statement, another research by STR suggests that India has increasingly become one of the most targetted source markets globally, with many destinations intensifying their efforts to attract Indian travellers. In 2024, Dubai received 3.14 million overnight visitors from South Asia, with India factoring predominantly, significantly contributing to the overall 18.72 million international visitors who made a trip to the city, representing a 9pc year-on- year increase.
The report by STR also reveals that hotel supply in India has increased by a CAGR of just over 3 pc in the past decade, with 114,000 new rooms added since 2014. This will be underscored by the country’s participation at ATM this year, which is expected to grow 41 pc year on year, driven by a strong presence from exhibitors such as the India Ministry of Tourism, airline carriers Air India and Air India Express, and an expanding representation from the regional tourism boards of Goa, Karnataka, Madhya Pradesh and Uttar Pradesh.
Danielle Curtis
“India’s larger showcase at ATM not only highlights the country’s rich and diverse travel offerings, from luxury experiences and wellness retreats to cultural destinations and adventure tourism, but serves as a crucial platform for global travel exchange, enabling the international travel industry to tap into this lucrative market,” says Danielle Curtis, Exhibition Director ME, Arabian Travel Market.
The statement adds that India will be under the spotlight during the ATM conference programme which will feature 68 sessions across three content stages, the Global Stage, Future Stage and the new Business Events Stage. On April 30, a panel of marketing leaders will discuss Multimedia: Connecting Global Audiences & Unlocking Hyper-Localised Campaigns, diving into the behaviours of markets such as India and China.
On the final day of ATM, Euromonitor will offer global market insights into the APAC region, unpacking the leading trends influencing the region and providing a comprehensive overview of the trends that are leading the transformation of traveller profiles in Asia Pacific. Later that day, Shivani Gupta, Managing Partner, SPAG, will provide insights into India’s Next Gen Traveller, examining the key trends and strategies for capitalising on the world’s fastest- growing tourism market.
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