South Korea organises hybrid MICE roadshow for Indian agents

KTO preparing for post pandemic tourists from India
/ New Delhi
South Korea organises hybrid MICE roadshow for Indian agents

Director of Korea Tourism Organisation New Delhi Y G Choi addressing Korea MICE Experience Day 2021 (IO Photos/Varsha Singh)

Korea Tourism Organisation (KTO) New Delhi held “Korea MICE Experience Day 2021” a one-day experiential event for Indian travel agents to prepare them for the reopening of travel from India to South Korea for Indian MICE groups.
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South Korea is planning to open its door to the world soon. Korea Tourism Organisation recently held its first physical meeting in almost two years when it gathered the Indian professionals from the Meetings, Incentives, Conferences and Exhibitions (MICE) at New Delhi. The day-long event had several experiences for the MICE professionals, in association with OTOAI (Outbound Tour Operators of India) for its active members and close travel trade and media partners of KTO.

A live virtual tour of the tourist destinations such as Gyongbuk Palace, along with three activities: Hanbok (Korean traditional dress) wearing experience, Korea MICE (X O) Quiz and Dalgona Cookie Challenge (from The Squid Games) was organised for the partners.

Hybrid B2B meetings were set up with eleven destination management companies, while there were three such companies present on the venue, others connected virtually with the travel agents. KTO is looking forward to sign MOUs, with companies who confirm their interest in sending MICE groups to South Korea by 2023. The companies which are signing the MOUs now will be eligible for an exclusive additional support or incentives by KTO when they travel formally to the country. KTO also outlined details of various incentive schemes available for MICE agents in India.

Commenting on Korea MICE Experience Day, Y G Choi, Director of KTO New Delhi said, “Even though the COIVD-19 situation is not fully resolved globally, I am confident that the worst is already over. Our Outbound travel industry will be back on track very soon. We wanted to show a New South Korea to our trade partners especially for MICE groups, so we planned this as our final event of the year for the travel industry, to show how optimistic we are for the coming year.”

KTO announced that it will mainly target the luxury travellers, SIT segment and K-pop, K-Drama fans next year. In the current year, KTO has reached out to PAN India travel trade partners and consumers through a series of online and offline initiatives under the umbrella of the mega event “KXperience”. With this event KTO closed its Xperience series for 2021.

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