South African Tourism had outlined a strategic roadmap to attain 64 pc YoY increase in Indian visitors
South African Tourism, in partnership with Air Seychelles, has launched an exclusive India airfare campaign. The campaign that is already currently running from July 25 will run till August 25. The one-month campaign will offer return tickets on the Mumbai to Johannesburg route for INR 38,148. Travel will be valid till January 1. Air Seychelles is also offering an additional discount of 20 pc on the base fare for consumers who use the promo code 00G4S51T. At a time when fuel prices and air fares are rising, this value-driven offering by the tourism board is expected to significantly support and encourage the rapidly growing Indian tourist footfalls to South Africa.
According to a press release, through this targeted digital campaign, South African Tourism hopes to engage with millennials, double- income-no-kid households, and Indian families. The press release says that the campaign will showcase the value-friendly propositions offered by the Rainbow Nation, allowing travellers to splurge more on wellness and experiences by saving on air fares. This conversion campaign is an extension of the ‘More & More’ campaign launched by the tourism board earlier this year and will drive consumers to make their travel bookings with direct calls to action.
Also, earlier this year, the tourism board had outlined a strategic roadmap to attain 64 pc YoY increase in Indian visitors. With over 11,274 Indian visitors travelling to South Africa between January to April itself, the tourism board is well on track to surpass these targets.
“It has been heartwarming to see the Indian travel fraternity respond positively to and welcome the unique adventures, immersive experiences and only-in-South-Africa activities that we showcased via the More & More campaign. We are excited to launch this deal driven campaign in India and are confident that consumers and corporates will see immense value in these deals, as they continue to curate their South African adventures. This ticket price of INR 38,148 establishes South Africa as an affordable long-haul destination for Indian travellers. This rate is also available to the Indian travel trade on the Air Seychelles website,” says Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism.
On its part, Air Seychelles says it is keen to enhance its presence in the Indian market. “We are thrilled to be partnering with South African Tourism to once again bring affordable airfares and encouraging tourism for Indians wishing to travel to South Africa. Strategically located directly between both countries, Air Seychelles offers the fastest link between India and South Africa. We also offer same-aircraft connectivity, allowing for a stress-free connection in Mahe of only 60 minutes. We look forward to growing our flight frequency out of Mumbai as demand continues to improve,” says Charles Johnson, Chief Commercial Officer of Air Seychelles
Currently, India is the 6th largest international source market and is one of the top-3 focus markets for South African Tourism globally and tourists are not required to produce a complete vaccination certificate or a negative PCR (polymerase chain reaction) test when arriving in South Africa.
