SOTC Travel, a leading omnichannel travel and tourism company and a subsidiary of Thomas Cook India, has launched a new brand campaign aimed at reiterating the brand’s longstanding legacy of over 74 years and motto ‘We are for Holidays’. Focusing on the preferences of the new age traveller, SOTC says it has created an extensive range of experiential holidays across various themes and destinations starting at affordable prices.
In a press statement, SOTC Travel says that India is known to be the youngest demography in the world driving accelerated e-commerce and digital discovery. SOTC Travel says its Digital First focus has resulted in a significant drop of about 10 years in the average age of its holiday customers, thus encouraging it to enable smooth digital processes, from evaluation, to booking and fulfillment.
With a strategic intent to ensure a seamless digital experience for its new age customers, the video promotion campaign features a link to a newly created microsite, ‘Holiday Deals’ featuring SOTC Travel’s best offers and holidays categorised under various themes.
The statement says that the ethos of the brand film is that holidays leave a positive impact on a traveller’s mind and thus bridge sensory cues to holiday experiences and emotions. The film will be promoted in eight languages, English, Hindi, Marathi, Gujarati, Tamil, Kannada, Telugu and Bengali.
The statement says that customers can book their preferred holiday of choice via a video chat or make a request for a call, or opt for a combination of SOTC Travel’s powerful omnichannel network offering customers the choice and convenience of selecting their preferred mode or a combination of channels: holiday app, virtual holiday store, website, call centre, or extensive retail network pan India.
“At SOTC Travel, we take pride in our legacy of over 74 years with 5 million happy customers. Our new campaign reiterates that ‘we are for holidays’, and so to cater to our new age customers we have created a short/crisp film that encapsulates how holidays leave a positive impact on a customer’s mind making them relive their favourite moments.
The newer generation seeks experience led holidays at a great value proposition, thus to cater to our young customer segment we have created a dedicated page that offers thematic holidays with exceptional itineraries coupled with unique deals making them a great value proposition. We invite all our customers to book their much-awaited summer holidays with us,” says Daniel D’souza President & Country Head, Holidays, SOTC Travel.