Singapore Tourism Board to promote urban wellness experiences with ClassPass

/ India
Singapore Tourism Board (STB) and ClassPass have teamed up to promote Singapore’s urban wellness experiences.
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The partnership aims to drive local and international demand for holistic wellness products and services. Operating in 30 countries, ClassPass is one of the leading fitness and wellness aggregators in the world, with listings of gyms, cycling, strength training, boxing, yoga studios, massage centres, spas, meditation centres, hotels, and similar.

ClassPass and STB have launched this one-year partnership to jointly promote Singapore’s wellness offerings and enhance the city’s attractiveness as an urban wellness destination. This is the first such partnership in Singapore for ClassPass. It is also STB’s first since outlining Singapore’s goal to be a leading urban wellness haven at the Tourism Industry Conference in April 2021.

As Singapore boasts a wide variety of health and fitness experiences alongside complementary health and alternative therapies, the partnership aims to build on this foundation by providing businesses with a global platform to share their offerings with local and international audiences, while raising awareness for wellness in Singapore.

The Covid-19 pandemic has given prominence to the importance of physical and mental health. In 2020, the global market for wellness tourism was estimated at USD 735.8 billion, and is projected to reach USD 1.2 trillion by 2027 – reflecting a growing demand for holistic wellbeing experiences that encompasses physical, mental, and emotional wellness.

As Singapore prepares to reopen its borders progressively, the partnership will showcase Singapore’s wellness and fitness offerings through engaging video content to drive consideration amongst the international visitors. To start, ClassPass will work with its partners to organise a series of wellness activations against the backdrop of popular landmarks in Singapore.

ClassPass users can expect new wellness listings on the platform, ranging from complementary health therapies such as traditional Chinese medicine, to wellness-related attraction tickets and mental wellness services such as personal coaching and sound healing therapy.

“This partnership with ClassPass supports our goal of establishing Singapore as a leading urban wellness haven. As travel gradually resumes, we hope it will boost our destination attractiveness and drive visitorship to Singapore, with visitors leaving feeling physically and mentally better than when they arrived,” said Ong Ling Lee, director, sports, Singapore Tourism Board.

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