Seychelles remains dependent upon Europe as its key source market
Seychelles tourism has registered a slight increase of 1 pc in total tourist arrivals in the first 10 months of the year and the outlook for the remainder of the year remaining strong.
According to the latest statistics from the Seychelles National Bureau of Statistics (NBS), the country received 294,071 visitors from January 1 to November 3, marking a slight rise of 1 pc compared to the same period last year.
In a press statement, Seychelles Tourism says that these figures reveal a steady upward trend in visitor arrivals, with numbers consistently rising since mid-October. Following a slow performance in the second and third quarter, arrivals rebounded robustly from week 40, that ended October 6, with weekly counts surpassing those of 2023 and 2022. Notably, the week ending October 20 saw over 8,000 arrivals, and visitor numbers for week 44 were 3 pc higher than the same period in its best year, 2019.
The statement adds that European travellers account for 73 pc of the total visitor numbers for the year to date, highlighting Seychelles’ enduring appeal in Europe and reinforcing its status as a highly desirable destination in these markets. Three key European markets remain central to this success, including Germany, leading with 50,194 visitors, accounting for 17 pc of total arrivals, followed by France with 36,895 visitors and Russia with 27,955, making up a combined 39 pc of all arrivals.
Sherin Francis, Principal Secretary for Tourism, attributes the rise in visitor numbers to a mix of factors.
Sherin Francis
“The current numbers are very encouraging and reflect the combined efforts of the Seychelles Tourism Department and its partners in boosting the country’s visibility, accessibility and appeal. Access to better connectivity has notably contributed to this growth, especially towards end of September, with weekend arrivals often reaching pre-Covid-19 levels. This shows the potential impact of improved air access to our islands. Overall, this growth highlights the resilience and adaptability of our local tourism industry as we continue to draw travellers in a rapidly changing global landscape,” says Francis.
The statement adds that building on this positive momentum, Seychelles continues to attract other key markets, with the United Arab Emirates and the United States showing strong performance compared to last year. Visitor numbers from the UAE reached 16,435, up by 18 pc, while the USA recorded 9,621 visitors, marking a 14 pc increase. Additionally, South Africa showed steady improvement, with a 3 pc rise in visitor numbers this year.
Bernadette Willemin, Director General for Destination Marketing, emphasised that the surge in arrivals is a direct result of the collaborative efforts of teams across various markets, supported by impactful marketing campaigns. By working closely with strategic trade partners both locally and internationally, participating in global events, and leveraging local initiatives, these efforts have been crucial in showcasing the islands’ unique beauty and cultural charm. Their dedication has played a pivotal role in reigniting global interest in Seychelles as a premier travel destination, she said.
Bernadette Willemin
“We are thrilled to see this positive momentum in our visitor arrivals. It is a clear indication that Seychelles remains a top destination of choice for travellers seeking a unique and memorable holiday. We look forward to continuing this upward trend, with the continued support of our partners, as we strengthen our efforts to enhance the visitor experience,” said Willemin.