Saudi Tourism hosts promotional events across Mumbai, Bengaluru and Delhi

Invites Indian delegates for immersive experiences
2024-09-13
/
/ New Delhi
Saudi Arabia
Saudi Tourism hosts promotional events across Mumbai, Bengaluru and Delhi

STA says the goal was to give attendees an immersive sneak peek into Saudi Arabia’s diversity & offerings

As part of its promotional activities in India to position Saudi Arabia as one of the top destinations for Indians, the Saudi Tourism Authority recently held immersive experiential shows for Indian travel trade across Mumbai, Bengaluru and Delhi.
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The Saudi Tourism Authority (STA) recently hosted a series of exclusive events, including ‘Epicurean Saudi’ in Mumbai and ‘Brewtopia – A Qahwa Experience’ in Bengaluru and Delhi, to showcase its dining and coffee appreciation pop-ups. 

According to a press statement by STA, the events were specially curated for select travel trade partners and media influencers and the goal was to give attendees an immersive sneak peek into Saudi Arabia’s diverse gastronomic traditions and offerings, further positioning the country as a premier destination for discerning travellers.

‘Epicurean Saudi’ in Mumbai

‘Epicurean Saudi’ culinary event held in Mumbai

The statement adds that at the heart of ‘Epicurean Saudi’, the culinary event held in Mumbai was an exquisite culinary journey curated by Chef Rakan Aloraifi, a two-time winner of the Best Saudi Chef award, who travelled from Riyadh to present his innovative take on Saudi cuisine. 

Joining him was Chef Surabhi, whose expertise in blending flavours added a unique touch to the evening. Together, they crafted a menu that not only highlighted the traditional ingredients and techniques of Saudi Arabia but also pushed the boundaries of culinary exploration and innovation, the statement adds. 

Culinary offerings in Epicurean Saudi

A firsthand experience of Saudi’s culinary excellence

STA says that the evening was a celebration of the shared history and culinary ties between the two nations, showcasing how food can serve as a bridge, connecting cultures and creating lasting impressions.

The statement adds that the event also played a strategic role in STA’s ongoing efforts to promote Saudi Arabia as a premium travel destination. 

By offering a firsthand experience of Saudi’s culinary excellence, STA sought to strengthen its relationships with key players in the Indian travel trade, inspiring them to introduce Saudi as a must-visit destination to their clients. 

STA says that the event underscored the appeal of Saudi Arabia not just for its rich history and cultural heritage but also for its dynamic and evolving food scene.

Exquisite experience in ‘Brewtopia – A Qahwa Experience’

Exquisite experience in ‘Brewtopia – A Qahwa Experience’

‘Brewtopia – A Qahwa Experience’, held in Bengaluru and Delhi, welcomed over 50 members of travel trade associations, offering them an immersive taste of Saudi’s rich coffee culture. 

It included an insightful presentation on the origins of coffee and a demonstration of traditional qahwa preparation by experts Ganga and Pavan, founders of Coffee Mechanics and Kana. 

The qahwa appreciation was followed by a networking session for trade partners and the team at Saudi Tourism Authority. 

The statement adds that in a recent development, Saudi’s national tourism brand, Saudi Welcome to Arabia, launched its first-ever integrated consumer campaign for the Indian market, titled Spectacular Saudi. 

STA says that this campaign offers travellers a captivating blend of ancient tales and modern marvels, revealing a side of Saudi that goes beyond expectations. 

From the ancient mud-brick architecture of Diriyah’s At-Turaif and the pristine waters of the Red Sea to the historic streets of Al Balad in Jeddah and the majestic Nabataean tombs in Hegra, AlUla, it showcases iconic landscapes and unique experiences, making it a must-visit for Indian travellers.

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