Saudi Tourism Authority promotes Anand Menon

As Trade Director, Menon to target tourism market in Indian subcontinent region
2022-09-09
/
/ New Delhi
Saudi Tourism Authority promotes Anand Menon

Anand Menon elevated to Trade Director of Saudi Tourism Authority (STA) in India Subcontinent

Saudi Tourism Authority (STA) has appointed Anand Menon to the position of Trade Director of India Subcontinent region to bring to fruition the company’s global vision and growth agenda in the Indian Subcontinent region
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Saudi Tourism Authority (STA) has announced the elevation of Anand Menon to the position of Trade Director – India Subcontinent. In his previous role, he was the Country Manager – India.

According to a press release by STA, Anand will be targeting the Indian sub-continent to build the trade ecosystem in this region, developing relationships with key strategic partners, and with his strong in-market network, he will enable STA to extend its reach in this critical source market. Anand will work closely with the Executive Team to bring to fruition STA’s global vision and growth agenda in the Indian Subcontinent region, it adds.

“Anand has been a key member of the STA team and network since 2021 as Country Manager, responsible for the set-up of the Indian office and establishing a stronghold in the region. He brings a wealth of experience to his new role as Trade Director – India Subcontinent, tasked with driving commercial growth and increasing visitation to Saudi from the Indian market as well as Pakistan, Bangladesh, Sri Lanka, Maldives, Nepal, Bhutan, and Myanmar,” says Alhasan Aldabbagh, Chief Markets Officer – APAC, Saudi Tourism Authority.

In a career spanning over 18 years, Anand has worked across diverse organizations leading some marquee brands in the travel and tourism industry.

“Anand is responsible for building the trade ecosystem in his region, developing relationships with key strategic partners, and with his strong in-market network, he will enable us to extend our reach in this critical source market. We are very excited with this announcement and trust that the Indian Subcontinent region will continue to grow under Anand’s leadership and skills,” he added.

Saudi Tourism Authority (STA) is responsible for marketing Saudi Arabia’s tourism destinations worldwide and developing the Kingdom’s offering through programmes, packages and business support. Its mandate ranges from developing the country’s unique assets and destinations, through to hosting and participating in industry events, and promoting Saudi Arabia’s tourism brand locally and overseas.

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