Saudi national tourism brand ‘Saudi Welcome to Arabia’ has launched its inaugural integrated consumer campaign for India market, one of its top source markets, with Spectacular Saudi. 

According to a press statement by the Saudi Tourism Authority (STA), this campaign is being launched across India in English, through social media, digital platforms, television and over-the-air channels. Saudi has also introduced exclusive packages from 12 trade partners, tailor-made for Indian travellers.

STA says Spectacular Saudi takes viewers on a journey through Saudi Arabia’s golden sands, pristine waters, and endless skies to accentuate the country’s iconic landscapes and experiences. It highlights various destinations in Saudi Arabia with a blend of ancient tales and modern marvels.

People standing outside the At-Turaif UNESCO World Heritage Site

It adds that the campaign visuals bring to life all that makes Saudi Arabia a popular destination, from the ancient mud-brick architecture of Diriyah’s At-Turaif and the pristine waters of the Red Sea to the historic streets of Al Balad in Jeddah and the Nabataean tombs in Hegra, AlUla. 

STA says that the campaign spotlights Saudi Arabia’s open and welcoming culture which resonates with Indian hospitality in many ways and further cements Saudi Arabia’s close affinity with Indian culture. 

Men and women lounging outside multi-storey buildings in Al Balad

The campaign promotes Saudi Arabia as a destination for couples, families, and people in search of iconic experiences rooted in culture and heritage, all alike through the story of a Spectacular Saudi, steeped in heritage, history and modern wonders.

Alhasan Aldabbagh

“Indian travellers have long shown a deep appreciation for authentic and unique experiences. They are keen to explore novel destinations, cultures and gastronomy, and that is exactly what Saudi has to offer. With iconic destinations like Diriyah, Al Balad, and Hegra in AlUla, three of Saudi’s eight UNESCO World Heritage sites, they can walk through history dating back millennia, and with tailor-made packages, experience world-class culture, adventure, and cuisine,” says Alhasan Aldabbagh, President of APAC Markets, Saudi Tourism Authority.

“We are excited for Indians to experience the warm Saudi welcome, a core part of our heritage, and something intrinsic to Indian culture as well. India holds an incredibly special place in our hearts, and we are committed to making India the number one source market by 2030. In 2023 alone, 1.6 million Indians travelled to Saudi. We are thrilled to welcome Indian visitors to truly experience the Heart of Arabia,” he adds.

STA says that it recorded a 240 pc surge in leisure visits from India as compared to last year and has put in place several measures to continue the momentum, including over 330 direct weekly flights and eight airline operators. 

The statement adds that Indians holding a valid tourist or business visa from the United States of America, the United Kingdom, or any Schengen country with stamped proof of entry are eligible for the eVisa and visa upon arrival at Saudi international airports. 

Those not eligible under the above-mentioned criteria can apply for the visa through 11 Tasheer Centres across India.