In a significant move to strengthen its presence in India, Sabi Sabi Collection, a private nature park and resort operator in South Africa, has appointed Ace Connect, led by Alpa Jani, as its representative in the market, aiming to enhance its reach and engagement with Indian travellers.

In a press statement, Sabi Sabi Collection says that the partnership aims to expand the brand’s reach in India’s growing luxury travel segment and establish a stronger foothold in the region.

It adds that the partnership is expected to play a key role in connecting Indian travellers with Sabi Sabi’s premium safari experiences in South Africa.

The statement adds that Ace Connect, a specialist consulting firm focused on niche luxury travel and hospitality brands, brings extensive expertise and a strong network across the Indian travel and media industry.

It adds that the partnership also aims to establish long-term relationships that are mutually beneficial, ensuring a sustained presence in the Indian market.

“We have always considered India of vital importance in our global strategy. With the appointment of Ace Connect, we aim to strengthen our relationships and enhance our brand in this exciting country. India has immense potential for exponential growth and this collaboration aligns perfectly with our future vision,” says Jacques Smit, Marketing Director,  Sabi Sabi Collection.

“At Ace Connect, our passion for excellence fuels every collaboration. We are dedicated to giving our partners the desired business reach. Sabi Sabi Collection aligns perfectly with the evolving tastes of the Indian market, offering immense potential for growth and success on both sides. Sabi Sabi Collection is a highly respected luxury safari brand with over 45 years of expertise. We look forward to sharing our world and immersive experiences through Alpa’s indepth knowledge of the Indian market,” Smit adds.