The collaboration aims to position Sabah, a hidden gem in Malaysian Borneo, as a premier destination for Indian travellers
In a bid to capture the rapidly expanding Indian outbound travel market, Sabah Tourism Board has announced a strategic partnership with BlinkBrand Solutions, a tourism marketing and representation company in India.
In a press statement, the Sabah Tourism Board says this collaboration aims to position Sabah, a hidden gem in Malaysian Borneo, as a premier destination for Indian travellers seeking exotic beach getaways, wildlife encounters, and diverse cultural experiences.
Sabah is an ideal destination for nature lovers, with its rainforests teeming with wildlife
The statement adds that Sabah, known for its pristine beaches, rich biodiversity and iconic landmarks like Mount Kinabalu, offers a mix of adventure, nature and cultural exploration.
With its rainforests teeming with wildlife and picturesque landscapes, Sabah is an ideal destination for nature lovers, adventure enthusiasts, and cultural travellers alike.
The state enjoys excellent connectivity to major Indian cities through flights to Kota Kinabalu, with airlines like Malaysia Airlines, AirAsia, and Batik Air offering convenient connections via Kuala Lumpur.
This makes Sabah an attractive short-haul destination for Indian tourists looking for a quick yet immersive travel experience, the statement adds.
Julinus Jeffery Jimit
It says that through this partnership, Sabah Tourism Board aims to capitalise on the growing Indian travel market and promote the region’s unique attractions to a wider audience.
“India is one of the most dynamic outbound travel markets in the world, and we are excited to tap into its potential with BlinkBrand Solutions. Sabah offers a truly unique ‘mountain high to ocean deep’ experience, from the majestic heights of Mount Kinabalu at 4,095 metres, a UNESCO Global Geopark rich in biodiversity, to Sipadan, one of the world’s top dive destinations with unparalleled marine life,” says Julinus Jeffery Jimit, CEO, Sabah Tourism Board.
“In between, visitors can explore pristine beaches, vibrant rainforests, exotic wildlife, rich cultural heritage, and community-driven conservation tourism. This partnership opens up new opportunities to enhance Sabah’s presence in India and invite more visitors to discover the wonders of our beautiful destination,” Jimit adds.
Noel Saxena
“We are privileged to partner with Sabah for the Indian market and to facilitate greater accessibility to this remarkable destination for Indian travellers. With the rising trend of experiential travel among Indian tourists seeking unique and unexplored destinations, we firmly believe Sabah encompasses an array of attractions including fascinating wildlife, beaches, indigenous culture, and warm welcoming people. We look forward to forging strong ties between Sabah and Indian travel fraternity, especially from focus cities like Delhi, Mumbai and Chennai, with plans to extend outreach across India,” says Noel Saxena, CEO, BlinkBrand Solutions.
The statement adds that as part of the strategic focus on India, BlinkBrand Solutions will spearhead efforts to increase awareness and drive travel demand to Sabah. This includes targetted campaigns, trade engagements, and collaborations with key stakeholders in the Indian travel ecosystem.
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