As the Middle East is leading the global efforts for revival of tourism through massive tourism development projects, it is fitting that the region also gets to host the next big event in the domain of tourism, the 22nd World Travel and Tourism (WTTC) Global Summit.
This event, held in Riyadh, will see industry leaders meeting with key government representatives with the goal of driving support for the travel and tourism sector’s ongoing recovery, moving it to a safer, more resilient, inclusive and sustainable future, according to the WTTC.
In choosing to hold the event in the Kingdom, the WTTC noted Saudi Arabia‘s global approach to ‘redesign tourism’, says Julia Simpson, WTTC President and CEO at the recently-concluded Future Investment Initiative in Riyadh.
“Since the very beginning, when the pandemic brought international travel to an almost complete standstill, Saudi Arabia has shown its total commitment to our sector, ensuring it has remained at the forefront of the global agenda. It has been instrumental in leading the recovery of a sector which is critical to economies, jobs and livelihoods around the world. For that, we are grateful and want to recognise their incredible efforts by bringing the Global Travel & Tourism sector to the Kingdom next year,” Simpson said.
Research shows that travellers are interested in visiting the Middle East with tourism in the region projected to grow by approximately 27 pc in 2022, ahead of Europe and Latin America.
The event, which will take place from November 28 to December 1, 2022, will include a lineup of speakers, including Arnold Donald, Chair, World Travel & Tourism Council & Vice Chair of the Board, Carnival, Minister of Tourism, Kingdom of Saudi Arabia Ahmed Al Khateeb and Simpson.
“We look forward to our 22nd Global Summit later this year in Riyadh, in the Kingdom of Saudi Arabia, to mark the next chapter in the sector’s ongoing recovery,” Simpson had said at the close of the most recent Global Summit, held this spring in Manila.
“We are excited to welcome the world to experience the excitement and the energy of Saudi. We promise you that the next summit will be fresh, inspiring, and rewarding,” says Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority.