Red Sea Development Company rebrands itself as Red Sea Global

Multiple new projects underway in the Kingdom
2022-11-02
/
/ New Delhi
Red Sea Development Company rebrands itself as Red Sea Global

The Red Sea and Amaala prioritize delivering a positive impact for people and planet and are on track to place Saudi firmly on the global tourism map

Saudi developer behind some of the world’s most ambitious projects evolves into Red Sea Global, with ambition to set new global standards in responsible development and lead the category globally.
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The developer behind two of the world’s most ambitious regenerative tourism projects has confirmed its transformation into Red Sea Global (RSG). The responsible developer, formerly known as The Red Sea Development Company, is currently overseeing the creation of two luxury tourism destinations in Saudi Arabia. The Red Sea and Amaala prioritize delivering a positive impact for people and planet and are on track to place Saudi firmly on the global tourism map.

Following the successful delivery of critical milestones, and with The Red Sea destination on track to welcome first visitors in 2023, RSG’s mandate has expanded to oversee upwards of a dozen projects stretching the length of the Red Sea coast of Saudi Arabia, with the potential to expand beyond the Kingdom in the future.

“With The Red Sea and Amaala we’ve proven our ability to realize mega-scale responsible developments that positively shape the futures of both the people who we welcome and employ, and the places in which we operate,” said John Pagano, Group CEO of Red Sea Global.

“The announcement today marks the start of our evolution into a truly global developer that can lead the category towards a new archetype for development. We are powered by extraordinary people from the Kingdom and beyond, and have the skills, knowledge, and experience required to succeed on the world stage. We are not only expanding our footprint to help create massive economic opportunities – valued at hundreds of billions worth of riyals – for the people of Saudi Arabia. We also want to set new global standards in development and inspire the industry to do better,” adds Pagano.

RSG has a growing portfolio of projects stretching along the Red Sea coast of Saudi Arabia, with more than five additional projects already under feasibility study, entering masterplan competition phase, or at which construction has already started. The expanded mandate also includes the establishment of a series of subsidiary businesses to drive an uplift in the Saudi tourism sector and associated industries. Such RSG-owned businesses allow the organization to maintain its stringent sustainability standards in development and operational phases, and span the creation of a seaplane company, through to hospitality and guest experience brands, says a press release.

The global multi-project developer’s existing two giga projects under delivery are projected to contribute some 33 billion riyals annually to the Kingdom’s economy on completion, evidencing the economic boon that RSG can deliver as it expands. RSG’s projects also focus on enhancing the wellbeing of communities, including comprehensive training programs for the next generation of Saudi talent.

To date, across the two live projects, the company has awarded more than 1300 contracts worth nearly 32 billion riyals (USD 8.5 bn), with some 70 pc of the total value awarded to Saudi companies reflective of the organisation’s ambition to positively impact the local economy, the press release adds.

The company also revealed a new logo concept and brand, inspired by the Red Sea, home of the organisation’s flagship projects.

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