Embratur says that the total foreign tourism earnings reported by Brazil is 20 pc higher than the volume recorded in the same period in 2019
International tourists visiting Brazil spent a total of USD 5.409 in their visits from the period January to September 2024, the highest ever foreign tourism receipts recorded by the South American country ever since it began keeping account of these receipts in 1995.
According to data released by the Brazilian central bank, the accumulated value is the highest in the historical series, which began in 1995, and also exceeds by 1.8 pc the same period in 2014, the year of the World Cup in Brazil, when the sum of foreign currency left in the country in the first three quarters was USD 5.3 billion.
In a statement, the national tourism promotion organisation Embratur says that compared to the months of January to September 2023, when visitors from other countries left USD 5.019 billion in the Brazilian economy, this year’s value shows a growth of just over 8 pc. The dollars left by tourists in Brazil also account for 78.2 pc of the total accumulated in 2023, which was USD 6.9 billion, another record period.
Embratur adds that topping it all off, the total foreign tourism earnings reported by Brazil is 20 pc higher than the volume recorded in the same period in 2019, the last year before the economic impact caused by the Covid-19 pandemic.
Marcelo Freixo
The statement adds that Marcelo Freixo, President, Embratur celebrated the good result and highlighted the importance of this money for the population. “The tourism chain is very democratic. This money that enters our economy from international tourists pays, among other things, the tips for waiters, app drivers, taxi drivers, and street vendors on the beach. So, it is an economic injection directly into the destination, which will generate jobs and income for the municipalities, at the base of the economy, and this is very good for everyone,” says Freixo.
The statement adds that Freixo also highlighted the importance of the work of Embratur and the tourism trade in achieving the results. “We have broken record after record. We had the highest September in terms of international tourist arrivals in history, 26 pc higher than in September 2023. We also had a cumulative number of arrivals of these visitors, from January to September, 12 pc higher than in the previous year,” he adds.
“And this is because Embratur and the entire tourism industry have been working together to strengthen the promotion of Brazil abroad. And they have been working with technical data, based on studies. So, these good results are the result of a very large joint effort that only tends to bring better results. That is why I say that when tourism wins, everyone wins,” he says.
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