India remains a key source market for Ras Al Khaimah
Ras Al Khaimah Tourism Development Authority (RAKTDA), thje tourism development agency of the Emirate of Ras Al Khaimah, has appointed Brandit as its official PR agency in India with the aim to amplify Ras Al Khaimah’s appeal as a leading travel destination, catering to the growing number of Indian travellers seeking unique experiences in the Middle East.
In a press statement, RAKTDA states that Brandit will develop targetted campaigns, engage with key media and collaborate with travel trade stakeholders to build a stronger presence for Ras Al Khaimah in the Indian market. The PR company will also focus on creating awareness of Ras Al Khaimah’s unique appeal through impactful storytelling, media engagement, influencer collaborations and familiarisation trips.
The statement adds that Ras Al Khaimah has emerged as a sought-after destination for destination weddings, MICE events and milestone celebrations, thanks to its world-class venues and seamless hospitality offerings and that its collaboration with Brandit will aim to tap into these growing segments and further enhance the emirate’s reputation as a versatile and dynamic destination.
According to the statement, India remains a key source market for Ras Al Khaimah, contributing significantly to the emirate’s visitor numbers.
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