Nijhawan Group will help RAKTDA boost destination awareness, footfall and trade engagement across Tier I, II and III cities
In a significant move to strengthen its presence in India, Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed Nijhawan Group as its official representative for Trade and MICE activations to promote the Emirate’s offerings.
In a press statement RAKTDA says that this collaboration aims to position Ras Al Khaimah as a preferred destination for Indian travellers and drive growth in Meetings, Incentives, Conferences and Exhibitions (MICE) sector.
It adds that the Nijhawan Group, will help RAKTDA boost destination awareness, footfall and trade engagement across Tier I, II and III cities.
Priyanka Nijhawan
RAKTDA says India is a key source market, and it aims to showcase Ras Al Khaimah’s beaches, adventures, heritage, and luxury through a strong marketing network.
It adds that the collaboration will include marketing initiatives, roadshows, webinars, and campaigns to highlight Ras Al Khaimah’s offerings and attract Indian travellers to its hospitality and beauty.
“It is an honour to represent Ras Al Khaimah Tourism Development Authority in India. We aim to build stronger trade relationships and design strategic campaigns to position Ras Al Khaimah as a must-visit destination for Indian travellers, catering to families, honeymooners and adventure enthusiasts alike,” says Priyanka Nijhawan, Director Representations, Nijhawan Group.
“At Nijhawan Group, we are passionate about creating meaningful travel experiences. Representing Ras Al Khaimah aligns perfectly with our vision to introduce Indian travellers to unique and offbeat global destinations. We look forward to showcasing the Emirate’s natural landscapes, world-class resorts and thrilling adventure opportunities to the Indian leisure and MICE partners,” she adds.
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