Qatar Tourism is launching a new global brand platform and international advertising campaign under the banner of Feel More in Qatar, as the destination prioritises emotional connections and family-friendly activities and experiences.
At the centre of the through-the-line campaign, which launches early December, is a new video commercial which focuses on a family experiencing a breadth of emotions during their stay in Qatar. The commercial will air from early December across global networks and local television stations in 60 second and 30 second formats.
According to a press statement, the campaign will be launched in 16 countries and will also include extensive outdoor and online advertising on social media platforms, including Facebook, Instagram, and Snapchat, and digital platforms including YouTube and the Google Display Network.
The statement says that the campaign will be brought to life further through selected print advertorials. A revamped brand website, www.visitqatar.com, will also see the content available in nine languages, viz Arabic, Chinese, English, French, German Italian, Russian, Spanish and Turkish.
“We invite people to visit and discover the heart and soul of Qatar. A country where visiting families feel more together, couples feel more connected, and friends feel more fun. Our new global campaign evokes these emotions which traveller will feel when they explore Qatar’s fascinating heritage, natural beauty, and range of experiences to choose from,” says Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, Akbar Al Baker.
Feel More in Qatar will see three engaging animated local characters introduce a family to the breadth of emotional experiences they will have in Qatar, as well as the country’s renowned hospitality and warm welcome. The characters – Shaheen the falcon, Maha the Arabian oryx and Lulu the hawksbill turtle – represent Qatar’s iconic wildlife and guide the family to discover the heart & soul of Qatar; a destination that blends cosmopolitan modernity and stunning landscapes with Arabic tradition and culture.
The statement adds that as part of the Feel More in Qatar brand platform, the No Football. No Worries. campaign will launch on November 15, featuring the legendary Italian footballer Andrea Pirlo enjoying the range of different adventures Qatar has to offer. The press statement says that from sandboarding down the desert dunes of the Inland Sea, soaking up the culture in the Museum of Islamic Art, to kitesurfing at the country’s new Fuwairit Kite Beach resort, the campaign aims to show there is much more to Qatar than football.
The No Football. No Worries. campaign will launch with television commercials, digital ads, PR, and social media support across YouTube, Facebook, Instagram, and Snapchat.
The press statement says that following Experience a World Beyond campaign, the new campaign, Feel More in Qatar will drive the country’s tourism goal of welcoming more than six million visitors annually by 2030.