Portugal promotes wine tourism in India

High-profile Portuguese participation at ProWine, Mumbai
/ New Delhi
wine tourism
Portugal promotes wine tourism in India

Portugal is keen to use its rich wine history to attract Indian tourists

Keen to attract Indian tourists to its numerous vineyards, Portugal is organising a series of high-profile events and activities around a B2B wine exhibition, ProWine, to be held in Mumbai later in October.
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Though Porto may be best-known wine linked to Portugal, the south-west European nation is a producer of many varieties of delectable wines that can soothe any palate and go well with any cuisine or taste.

Portugal has a long history of producing fine wines. The excellent quality of its wines is recognised across the world, with numerous awards and distinctions won at international levels. The country boasts a wide variety of outstanding wines, which is one of the best things about travelling here.

Now, Portugal is keen to use its wines not just to please the palates of buyers around the world, but also develop a major segment of tourism, oenotourism or wine tourism. According to a press release, Portugal is rapidly emerging as the most popular new wine destination to travel and Portugal Tourism is keen to create awareness about this segment in the promising Indian market as well.

‘‘The wine regions from north to south will host you to experience Portuguese hospitality as it offers excellent opportunities for wine tourism. The only way to really appreciate winemaking traditions and culture is to travel to the regions and taste these excellent wines in a real-world setting,’’ says the press release.

The statement adds that visitors can experience the excitement and history of winemaking, and even participate in numerous activities and celebrations throughout the 20 more Portuguese wine regions. Portugal offers stunning landscapes of the wine making regions: from the charming,  Minho where the vinho Verde grapes grow on trellises, to the terraces of the Douro River Valley, the oldest demarcated region in the world and home of the famous port wine.

In the Centro de Portugal region, the wine routes do not run through the countryside, but through towns. Each is brimming with history. Venture further south and the routes near the capital have a close connection to water. Along the River Tejo, the Ribatejo Route travels through fertile fields irrigated when the river rises in the spring.

Portugal has the oldest appellation system in the world, the Douro Valley. This region, Vinho Verde, Alentejo and the Dão region, in the Northwest produce some of the world’s unique wines. Portugal has two wine producing regions recognized by UNESCO as World Heritage: the Douro Valley Wine Region and the Pico Island Wine Region in the Azores.

Portugal at ProWine

As one of the first steps towards promoting wine tourism in Portugal, the country is set to organise several events and activities built around sampling of some of the best Portuguese wines at its pavillion at ProWine-Uncork India, a B2B wine exhibition that will be held in Mumbai on October 17 and 18. The exhibition will include Portugal´s top 12 wineries, some with estates offering wine tourism and gastronomy experiences. They include Adega Cooperativa e Regional de Monção, Adega Cooperativa da Vermelha, Casa Relvas, Casa Santos Lima, Companhia das Vinhas and Caves Campelo.

At the ProWine Event, Visit Portugal is hosting a masterclass on the theme Wine Pairs with Portugal. The session will be designed to boost awareness of Portugal wine regions and wines, the diversity of wine tourism experiences across the country.  Guests will also participate in wine-tasting with a very particular and amazing Portuguese wine, guided by a Sommelier from Turismo de Portugal network of Hospitality Schools, says the statement.

‘‘Getting to know Portugal through its wines is an authentic and original way to embrace the culture of the country. We believe that Portugal is the best country to appreciate great wine and good living. We are making a very specific invitation to Indian tour Operators and media to visit Portugal Pavilion at Pro Wine-Uncork India, meet the wineries and wine estates engage in conversations while tasting wines and get more acquainted with Portugal as a wine tourism destination, understand the potential, the uniqueness and ultimately design Portugal wine tourism packages for their clients. Make Portugal a must-see and sustainable wine tourism destination. Portugal is one of the countries on the list of the world’s great wine producers. Recognised for its wines with great personality and unique characteristics, and at Portugal Pavilion, there is an opportunity to taste and establish synergies with the wineries,’’ says Claudia Matias, director, Visit Portugal, India.

Identified as a key asset for Portugal in the Tourism Strategy 2027 plan, wine tourism is a segment with the potential to attract visitors to rural areas year-round, helping them to build an affinity with the country. For this action program, Visit Portugal designed a campaign building a bridge between economic sectors and helping to position Portugal as a world leading wine tourism destination. As part of the campaign, six films were created, including an overview and five specific themes on pairing between wine and the country’s main offerings.

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