Portugal is Art takes a bold approach in reimagining the country as a canvas where everyday life becomes an art form
Portugal tourism organisation, Visit Portugal, has mounted a new campaign centred around art to promote the destination in overseas markets. In a press statement, Visit Portugal says that the campaign Portugal is Art takes a bold approach in reimagining the country as a canvas where everyday life becomes an art form. It highlights places to discover in Portugal where everyday life rises to artistic status and each experience reveals a unique cultural dimension.
The statement adds that Portugal is a fusion between the traditional and the new, a country where art is not contained, because it crosses landscapes, flavours, waves and traditions as every corner is transformed into a creative expression.
The board says that showcasing this, the new campaign will be disseminated through digital media
The board says that showcasing this, the new campaign will be disseminated through digital media, social media, connected TV and Digital Out of Home in the nine main markets for international tourists.
The statement adds that in this campaign, Portugal presents itself as a place where old and new coexist harmoniously.
Craftsmanship and wine tourism offer travellers an experience rooted in history, as artisanal techniques and traditional vineyards represent centuries-old practices.
The campaign emphasises how Portugal’s crafts and wine, created with respect for nature and heritage
The campaign emphasises how Portugal’s crafts and wine, created with respect for nature and heritage, embody a modern dialogue between time-honoured traditions and today’s creative spirit.
The board says that dynamic expressions like street art and surfing reveal Portugal’s free-spirited culture. Public spaces transform as artists reinterpret cityscapes, while surfers along the Portuguese coast represent a continually renewed bond with nature.
Visit Portugal says that together, these expressions highlight the creative spontaneity that defines Portuguese culture. Portugal’s architectural landmarks serve as stages for cultural festivals and celebrations.
Through the campaign, the country’s architectural diversity, from ancient churches to contemporary structures, becomes a testament to its evolving identity.
The statement adds that these events, which honour local customs and community values, emphasise the shared spaces where Portuguese history and modernity come together.
The statement adds that Portugal’s cuisine and contemporary art reflect a constant interplay between tradition and innovation. Local chefs and artists reinterpret heritage techniques, transforming them into groundbreaking culinary and artistic expressions.
Visit Portugal says that by blending traditional elements with the avant-garde, Portugal invites visitors to explore a culinary and artistic journey.
Campaign encourages travellers to engage with Portugal’s creativity in all its forms, from scenic coastlines and sacred sites
The statement adds that Portugal is Art campaign encourages travellers to engage with Portugal’s creativity in all its forms, from scenic coastlines and sacred sites to culinary masterpieces and artistic festivals.
It says that each experience showcases the depth of Portuguese culture, inviting visitors to discover a destination where tradition and modernity create a uniquely vibrant tapestry of art.
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