The Czech Republic, and its popular capital Prague is renowned for its rich beer culture and history. In light of this, the immersive audiovisual exhibition ‘Pilsner Urquell: the Original Beer Experience’ is celebrating one year since its opening in the historic building on Wenceslas Square. 

In a press statement, the organisers say that in this exhibition is the story of how the famous Pilsner beer comes to life in a completely unique way. The Czech Republic is the birthplace of Pilsner, one of the most popular styles of beer in the world. 

They say that the exhibition was visited by hundreds of thousands of visitors and it became one of the top five most visited tourist attractions in Prague.

Prague has a long-standing tradition of brewing beer, dating back to the Middle Ages. Monasteries were among the first to brew beer, and over the centuries, the craft spread to local breweries.

The Czech Republic also has the highest beer consumption per capita in the world, and Prague is at the heart of this beer-loving culture. Locals and tourists alike enjoy the vast selection of beers available in the city.

Karen Hartley

Pilsner Urquell, the original Pilsner, was first brewed in the city of Plzeň (Pilsen), not far from Prague. This style has greatly influenced global beer production.

The Pilsner Urquell Experience is a unique attraction in Central and Eastern Europe. It is the only brand home of Plzeňský Prazdroj in the world. 

“The exhibition maps the historical events that led to the creation of Pilsner beer as we know it today. Using state-of-the-art technology, it allows visitors to witness this fascinating story live and experience it for themselves,” says Karen Hartley, CEO of the Original Experience Company. 

The organisers add that visitors can try out the art of proper beer tapping literally on their own in the Tapster Academy.

One of the five most visited tourist attractions in Prague

Romana Jedličková

The statement says that the unique exhibition concept has attracted hundreds of thousands of visitors from around the world and they can now enjoy the interactive exhibition in ten languages. 

It is most often visited by tourists from Germany, the United States, Great Britain, the Czech Republic and Italy.

“Since June, we have a combined ticket to The Original Tour and a ticket for a one-hour cruise on the Vltava River with Prague Boats. As part of the exhibition, visitors will learn about history and Czech culture with all their senses, which they can then take in on a sightseeing cruise on the Vltava River,” says Romana Jedličková, Marketing, Communications and Business Strategy person at the Original Experience Company. 

Food and experiences

The organisers say that in the traditional Beer Hall, visitors can taste properly poured draught beer, which is taken care of by specially trained tapsters. 

A special Beer Sommelier Dinner is a real novelty of its kind. It is a tasting menu where each of the five tasting courses is paired with different beers from the Czech Republic and other European countries. 

Visistors are also guided through the tasting by one of the experienced tapsters so they can learn more about the origins of specific beers, the organisers add.