Uganda's first campaign Tell Your Story - Explore Uganda was launched in Kampala this week.
The highly anticipated 9th edition of the Pearl of Africa Tourism Expo (POATE) 2025 and has launched campaigns to promote participation in its premier tourism event.
In a press statement, Uganda Tourism Board says that the event will see the participation of over 70 international hosted buyers and more than 5,000 trade visitors.
To enhance the footprint, its first campaign Tell Your Story – Explore Uganda has already been launched in Kampala this week.
This year’s expo is under the theme Tourism and Sustainable Transformation, aims to bring together tourism stakeholders, international buyers, investors and media representatives to experience the diverse offerings of Uganda’s tourism sector.
The statement adds that the Tell Your Story – Explore Uganda campaign is a storytelling initiative that encourages Ugandans to share their most captivating tourism experiences through videos, photos and written content.
“POATE 2025 is a key milestone in our journey towards achieving our strategy of 10-fold growth. This strategy is a vision we have set to increase tourism’s contribution to the world. We want to increase tourism’s contribution to our GDP by 10 times or 25 times in the coming years,” says Doreen S Katusiime, the Permanent Secretary at the Ministry of Tourism.
The launch was organised by the Ministry of Tourism, Wildlife and Antiquities (MTWA), together with its agencies including the Uganda Tourism Board, Uganda Wildlife Authority, Uganda Hotel and Tourism Training Institute, Uganda Wildlife Research and Training Institute, Uganda Museum and the Uganda Wildlife Conservation Education Centre in partnership with Talent Africa Group.
“POATE has grown into Uganda’s premium tourism and business networking event, bringing together industry stakeholders, international tourism hosted buyers, investors and media representatives on one platform. It serves as a vital bridge connecting Uganda’s tourism offerings with the world, and collaboration, investment opportunities and meaningful partnership,” says Lilly Ajarova, CEO, UTB.
The board says that the 2025 edition will host 70 selected international buyers, over 5,000 trade visitors, and a diverse range of exhibitors from around the world, enabling robust B2B and B2C interactions.
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