The new executive board members of PATA were ratified at the 74th PATA Annual General Meeting (AGM)
Pacific Asia Travel Association (PATA) announced that it has ratified the election of two new members of the executive board, Chuwit Mitrchob, Deputy Director-General, Designated Areas for Sustainable Tourism Administration (DASTA) and Sharzede Datu Haji Salleh Askor, CEO, Sarawak Tourism Board (STB). Additionally, Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA), has been appointed as an Executive Board member.
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In a press statement, PATA says that the new executive board members were ratified at the 74th PATA Annual General Meeting (AGM), held during the PATA Annual Summit 2025 (PAS 2025) in İstanbul, Türkiye.
Noor Ahmad Hamid
“Chuwit, Sharzede and Raki have been incredible supporters of PATA over the years, offering their time, expertise and passion in ways that have truly made a difference. Their contributions, both as former board members and active supporters of our events and initiatives, have helped advance our mission to grow tourism in a more responsible and inclusive way. I extend my heartfelt congratulations to both of them, and I look forward to building on our collaboration in the years ahead,” says Noor Ahmad Hamid, CEO, PATA.
The statement adds that Mitrchob and Salleh Askor who are replacing outgoing members Gerald Perez, Vice President, Guam Visitors Bureau and Noredah Othman, CEO, Sabah Convention Bureau, representing Sabah Tourism Board, will work with other members of the executive board towards the organisation’s objectives in promoting responsible tourism development in the Asia Pacific region.
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According to the statement, Mitrchob is Deputy Director-General of the Designated Areas for Sustainable Tourism Administration (DASTA) under the Kingdom of Thailand’s Ministry of Tourism and Sports and Salleh Askor holds the position of Chief Executive Officer at STB and concurrently serves as a member of its Board of Directors. Raki Phillips leads the strategic development of Ras Al Khaimah as a tourism destination.
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