PATA and SPTO partnership is expected to advance membership, communications, and market access across the APAC region
Pacific Asia Travel Association (PATA) and Pacific Tourism Organisation (SPTO) have signed a MoU to advance and develop shared interests between the two organisations in, among other areas, membership, communications, and market access.
Peter Semone
According to a press statement, Peter Semone, chairperson of PATA, expressed his delight for this collaboration between the two groups and emphasised that PATA is thrilled to work with SPTO to implement these exciting development opportunities to support advocacy marketing and communication, insightful market research, and creative events for its member organisations.
“PATA is looking forward to further connecting with SPTO on these areas of cooperation for travel and tourism within the Asia Pacific region. This connection will provide more opportunities to host international events, share market insights and enable us to promote the Pacific region to a globally connected audience. Keeping the P in PATA is imperative to us,” says Semone.
Christopher Cocker, the CEO of SPTO, highlighted the possibility for significant public-private collaborations when he emphasised the MoU’s significance for the growth of the travel and tourism sector in Asia and the Pacific.
“We welcome this partnership with PATA as it aligns with the innovative partnerships component of SPTO’S Strategic Plan 2020-2024. Between our two organisations, there is a wealth of diverse membership and wider stakeholders. We recognize this partnership as an opportunity to bring our stakeholders and resources together to revitalise our progress towards the sustainable growth of travel and tourism in Asia and the Pacific”, adds Semone.
