Over 9,500 companies from 156 countries to participate in FITUR 2025

Brazil as Partner Country, focus on sustainability & innovation
2025-01-14
/
/ New Delhi
Over 9,500 companies from 156 countries to participate in FITUR 2025

Over 150,000 travel trade professionals are expected to attend FITUR 2025 (Photo: IFEMA Madrid)

With Brazil as the Partner Country, the 45th edition of FITUR will be held in Madrid from January 22-26, attracting over 9,500 companies from 156 countries and 884 main exhibitors.
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The 45th edition of FITUR, a leading global tourism trade fair, will be held at Madrid in Spain from January 22 to 26. In a press statement, the organiser of the trade fair, IFEMA Madrid, says that the fair will see the partipation of over 9,500 companies from 156 countries around the world participating and nearly 900 main exhibitors.

The statement adds that FITUR or the International Tourism Trade Fair, brings together the global tourism market, showcasing from the outstanding performance of the tourism industry in 2024 and the promising expectations for 2025.

According to the statement, in this context of strength, the industry gathered around FITUR seeks to emphasise its pride in belonging to the sector, its transformative role, and its steadfast commitment to sustainability and innovation, aspects present not only in its themed sections but also in the offerings from destinations and companies.

The organiser says that FITUR once again opens the international tourism trade fair calendar, reaffirming its leadership as the number one event in terms of participants and attendees, with the support of all public and private stakeholders in the sector’s value chain.

This is evidenced by the figures presented during today’s press conference at IFEMA Madrid, attended by a broad institutional and sectoral representation of over 9,500 participating companies, 156 countries, and 884 main exhibitors showcasing their offerings across nine pavilions, including 101 countries with official representation.

The organisers say that a strong response from the sector at FITUR 2025 is expected to be reflected in attendance figures, with an estimated 150,000 professionals attending from Wednesday to Friday and around 100,000 general public visitors over the weekend. This significant turnout is projected to generate an economic impact of EUR 445 million for Madrid, positively influencing sectors such as transportation, hospitality, catering, culture and entertainment.

Following a clear recovery in 2024 post-pandemic, FITUR 2025 is characterised by growth. The number of main exhibitors with stands reaches 884, representing a 10 pc overall increase and a 19 pc rise in international participation.

This international focus, central to the objectives of the International Tourism Trade Fair, is also reflected in the 101 official country representations, five more than the previous edition, and the inclusion of eleven new countries in 2025, primarily from Africa and Asia.

A press meet was organised in Madrid on Monday to provide an update on FITR 2025 (Photo: IFEMA Madrid)

The statement adds that reflecting the growing impact of technology and innovation in the tourism sector, the ‘Travel Technology’ area has expanded, featuring over 100 companies from around the world in its 45th edition, marking a sustained 6 pc growth.

José Vicente de los Mozos

With these impressive figures, FITUR continues to focus on business, dedicating three exclusive days to professionals from January 22 to 24, while also reaching travellers during the weekend, opening its doors to the general public on January 25, and 26.

The statement adds that among the novelties of 2025, Brazil’s participation as Partner Country stands out, showcasing its diverse tourism offerings and continuing to boost its global positioning as a destination. According to Embratur, the tourism promotion organisation of Brazil, by October 2024, Brazil had received 13 pc more international travellers compared to the same period in 2023.

Marco Sansavini

“The figures for FITUR 2025 confirm its consolidation as the great global event of the tourism industry. Following a record-breaking 2024 across all metrics, the Fair once again defines itself by its growth, showing not only its significant reach, but also its importance as a letter of presentation for the Spain Brand and the Madrid Brand, as well as highlighting our country’s potential as both an undeniably leading inbound market and an outbound one,’’ says José Vicente de los Mozos, Executive Committee Chairman, IFEMA Madrid.

“FITUR will once again prove its increasing strength. This 2025 we are adding 12 new countries, which gives our fair an even more global scope. New participants from key markets will be present, for example, Kenya from Africa or Vietnam from Asia. We will also have some new partners from the European continent, such as Austria, among others. This growth of the fair is no coincidence, but the result of the entire Spanish tourism sector’s efforts, which demonstrates day after day its dynamism and its capacity to innovate, to adapt, which allows it to maintain its international leadership,” says Marco Sansavini, President, Iberia and President, FITUR Organising Committee.

Orlando Leite Ribeiro

“Brazil considers tourism as an activity that combines technological innovation, sustainability and the country’s cultural and natural wealth. The goal is to highlight how the nation leads the integration between green economy and tourism, reaffirming its commitment to preserving the planet and this is above all what we want to show the world. Under these premises, tourism becomes an ally in forest conservation. The country aspires to consolidate itself as a world reference in sustainable tourism, valuing the protection of its biodiversity, especially in view of the COP30 in Belém,” says Orlando Leite Ribeiro, Ambassador of Brazil to Spain.

Almudena Maíllo del Valle

“FITUR will make Madrid the world capital of tourism, being the perfect showcase to showcase the unique experiences that have made Madrid the second most attractive urban destination in the world according to Euromonitor. This fair is an opportunity to show the world the best of Madrid and Madrid the best of the world and to continue building the city’s reputation and image as a global destination,” says Almudena Maíllo del Valle, Head of the Madrid City Council’s Tourism Department.

“The Community of Madrid has consolidated the tourism sector as one of its main economic engines by 2024, generating 8.6 pc of its GDP in 2024, more than EUR 25 billion, according to Exceltur. These figures reflect Madrid’s decisive commitment to tourism, and FITUR is key as a benchmark event for innovation, for the responsible development of tourism and for the visibility it gives to consolidated and emerging destinations,” says Mariano de Paco, Deputy Minister of Culture, Tourism and Sport of the Community of Madrid.

Mariano de Paco

“If 40 years ago Spain was at the forefront of tourism promotion with the creation of Turespaña and precisely this year we will celebrate this anniversary. Today, Spain is once again demonstrating its capacity to lead a new

Rosario Sanchez

transformation of the sector,” says Rosario Sánchez, Secretary of State for Tourism, Spain.

The statement adds that as per UN Tourism, globally, 790 million international tourists generated a direct global economic impact of approximately USD 3.4 trillion in early 2024. It says that FITUR 2025 aligns with the sector’s global challenges and reinforces its commitment to driving business, sharing knowledge and best practices, and promoting responsible tourism. The event invites professionals to champion the sector’s critical economic and social role.

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