Over 500 top-end buyers expected at WTM Africa 2023

Sustainability highlight of revamped content programme
2023-03-03
/
/ New Delhi
WTM Africa 2023
Over 500 top-end buyers expected at WTM Africa 2023

In less than a month, WTM Africa will welcome more than 500 top-end buyers and revamp its content

With less than a month to go before WTM Africa gets underway, the organisers say they expect over 500 top-end buyers and the content of the show has been revamped, with sustainability at the heart of the event.
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With just a month to go before it begins at the Cape Town International Conference Centre in Cape Town, the organisers of Africa Travel Week and WTM Africa say that the trade show will have several new elements this year. One key element is that over 500 top of the line buyers are expected to participate in the leading show of Africa, says a press statement issued by the organisers.

The statement adds that the trade show, which includes flagship shows WTM Africa and ILTM Africa, will allow travel industry leaders to reconnect and catch up on trends and developments in the African tourism space. Exciting content sessions hosted by experts and speakers are to be augmented by several bolt-on conferences, including Equal Africa, the African Tourism Investment Summit (ATIS), the Responsible Tourism Africa Conference, Travel Tech and IBTM Africa.

The organisers say that the shows will deliver inside knowledge into Africa’s hottest source markets and also unveil the technological innovations that will revolutionise the tourism industry in Africa, besides highlighting how the African tourism industry is getting inclusivity right. The statement adds that this year’s content brings fresh ideas, new speakers and exciting new formats and partners. Speakers include industry stalwarts like Mandisa Magwaxaza, Jean Scheltema and Colin Bell among others. Partners for Equal Africa now include the IGLTA Foundation and Afrigay.

The organiers add that Africa Travel Week is expecting to welcome over 500 top-end ‘king buyers’ from across the world, which will be hosted at the Southern Sun Cullinan Hotel, The Vineyard, the Westin, as well as other selected hotels in the city.  Buyers this year range from our tried-and-trusted source markets such as the US and the UK, as well as some exciting new markets such as Malaysia, Bangladesh and Romania.

The statement adds that the show has attracted tremendous interest from the media and WTM Africa 2023 is proud to be partnering with numerous media including Afritraveller, Voyages Afriq, Zambia Travel Magazine, SA Profile, Business Integrator, Rove SA and India Outbound.

Megan De Jager RX Africa Portfolio Director Travel, Tourism and Creative Industries

Megan De Jager

The statement adds that World Travel Market (WTM) Africa 2023 have collaborated with Katie King, published author and CEO of AI in Business, to launch an inclusive programme aimed at upskilling high-school students in Cape Town on the impact artificial intelligence (AI) will have on careers in the tourism industry. “The most promising young minds will share their technology solutions with us at Africa Travel Week. Expect a range of exciting new features at the 2023 show. We’re particularly excited about our new Sustainability Village where attendees will be able to make a difference on the spot. The Sustainability Village, a new and unique walk-through hub, will feature a variety of eco-focused pop-up exhibitors, each showcasing what they do through interactive displays and communicating how they can assist other businesses in prioritising the environment and the support of local communities. The pop-up exhibitions include Growing Paper, Painted Wolf Wines, How Many Elephants, E’Yako Green, and Uthando South Africa among others,” says Megan De Jager, Portfolio Director, Travel, Tourism & Marketing RX Africa.

“Who told the most inspiring story about Africa in 2022? And who are our responsible tourism champions? One of the highlights of the show will be the announcement of the winners of the Responsible Tourism Awards and the Africa Travel and Tourism Awards. Africa Travel Week is the show that everyone in the travel and tourism industry wants to be at. The industry’s most influential names become the talk of the town as they create exciting new itineraries, do business, and build lifelong bonds during three days of high-quality appointments, educational sessions and networking parties,” concludes De Jager.

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