Share of Searches Index track millions of weekly flight searches from January to April 2025, covering travel dates through September
There is a moderate decline in global travel intent to the United States for 2025, with demand from key inbound markets lagging behind 2024 levels, says Mabrian, global travel intelligence platform.
In a press statement, Mabrian says that the findings, based on its proprietary Share of Searches Index, track millions of weekly flight searches from January to April 2025, covering travel dates through September.
The statement adds that the data show that the United States’ share of global flight searches has dipped across all major regions analysed. European Union countries (EU 27) recorded a decline of 0.3 pc point year-over-year, with the Share of Searches Index settling at 5.5 pc by the end of April.
Mabrian says that the decline is attributed in part to the US administration’s tariff announcement in April, which dampened European demand following the presidential inauguration in January.
The statement adds that the British travel intent initially rebounded in March, briefly surpassing 2024 levels, but dropped again in April after new tariffs were announced, ending the period at 8.1 pc, a moderate decrease of 0.8 percentage points year-over-year.
It adds that Germany and Italy each saw significant declines nearing 1 percentage point, while France’s demand, after nearing levels of last year, slipped again by mid-April for a 0.5 percentage point decrease.
Carlos Cendra
“In the context of millions of searches, these variations represent meaningful shifts in traveller sentiment and intention,” says Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian.
“Rather than a lack of interest in visiting the US, our travel intent data highlights long-haul travellers’ growing uncertainty about planning trips well in advance, with booking lead times readjusting toward shorter planning horizons. It is precisely during the planning phase that the US is in risk of losing competitive ground, as travellers might be considering alternative destinations,” Carlos adds.
According to the press statement, the demand from the Gulf Cooperation Council (GCC) countries also fell, with the US capturing just 1.7 pc of flight searches and the United Arab Emirates showing a weekly average drop of 0.75 percentage points. In Saudi Arabia, the US share dropped by 0.3 percentage points year-over-year.
Mabrian says that the Australian demand trailed 2024 figures for most of the period but showed a modest recovery in late April, with a 0.3 percentage point increase to 3.5 pc.
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