At the World Travel Awards 2024 awards, Maldives bagged twin honours, winning the award as the World’s Leading Destination as well as the World’s Leading Green Destination.

According to (MMPRC), the awards are a testament to the government’s visionary sustainability initiatives

According to Maldives Marketing and Public Relations Corporation (MMPRC), the awards are a testament to the government’s visionary sustainability initiatives. It says that competing against renowned destinations such as Chile, Madagascar, Norway and Peru, this marks the first time the Maldives has received the accolade, further solidifying its status as a global leader in environmental conservation and sustainable development. 

Ibrahim Shiuree

“It is an honour to see the Maldives triumph as the World’s Leading Destination for the fifth consecutive year and as the World’s Leading Green Destination for the first time. This dual global recognition, coupled with the numerous awards won by our tourism industry companies, solidifies our position as a world-class destination and inspires us to continue setting new standards of excellence,” Ibrahim Shiuree, CEO and Managing Director, MMPRC, tells India Outbound.

MMPRC says that the government has set an ambitious goal to transition 33 pc of the nation’s energy production to renewable sources by 2028. This commitment is supported by comprehensive policies to explore renewable energy technologies, build skilled human resources, reduce energy costs and waste, incorporate renewables into transportation, and strengthen regulatory frameworks. These efforts are underpinned by the Maldives Energy Act, which provides a robust foundation for fostering sustainable energy practices nationwide. 

MMPRC says that other key government initiatives include an ambitious programme by state-owned electric company, STELCO, by the end of the current administration’s term, that aims to deliver 12 hours of solar-powered electricity to the islands with low peak load, significantly reducing reliance on diesel generators and cutting emissions. 

Visitors to the Maldives can now experience unparalleled luxury while contributing to the preservation

The success of solar integration in Vaavu Rakeedhoo, where diesel engines are now switched off for up to 22 hours a day, demonstrates the transformative potential of renewable energy. Similar projects are being rolled out across other islands, showcasing the Maldives’ commitment to sustainable energy solutions, says MMPRC.

The destination tourism promotion organisation adds that the award also underscores the integration of sustainability by the tourism industry in Maldives and which has become a benchmark for eco-conscious travel worldwide. 

It says that the nation’s pristine natural beauty, combined with its forward-thinking environmental policies, has positioned the Maldives as a leader in sustainable tourism. Visitors to the Maldives can now experience unparalleled luxury while contributing to the preservation of one of the world’s most fragile ecosystems.