Magnicity has evolved far beyond offering breathtaking city views
Magnicity, a leading player in panoramic and immersive city experiences, has named Aviareps India as its official sales, marketing, and PR representative.
In a press statement, Magnicity says that this partnership marks a strategic move to strengthen its brand visibility and engagement in the rapidly growing Indian market.
The statement adds that this partnership comes at a pivotal time, with India’s outbound tourism projected to become the world’s fifth largest by 2027.
Also Read: India key priority market for Magnicity
According to the statement, founded in France in 1974, Magnicity has evolved far beyond offering breathtaking city views. Its observation sites, spanning Paris Montparnasse Observatory, Berliner Fernsehturm, 360 Chicago, Rotterdam’s Euromast and Celest’ and the upcoming Highline Warsaw, blend immersive storytelling, cutting-edge technology and curated culinary experiences to bring city culture, architecture and history to life for visitors.
Alexia Vettier
“We are excited to strengthen our presence in the Indian market, a country known for its vibrant and curious travellers. This collaboration marks the beginning of our expansion plans into Asia, and we look forward to welcoming more Indian visitors to our global locations,” says Alexia Vettier, CEO of Magnicity.
Also Read: Sarova Hotels appoints Aviareps India as its Indian representative
Moreover, celebrating its 50th anniversary last year, Magnicity continues to innovate with virtual and augmented reality experiences, such as the ‘Paris Time Travel’ and ‘Berlin’s Odyssey’ and a feature-rich app that serves as an interactive city guide.
Ellona Pereira
“We are delighted to represent Magnicity, a brand that transforms sightseeing into a storytelling journey. With India’s deep-rooted appreciation for culture and immersive experiences, Magnicity’s philosophy will truly resonate with Indian travellers, enhancing their journeys with unforgettable moments and unique perspectives at every destination,” says Ellona Pereira, General Manager, Aviareps India.
Magnicity adds that Aviareps India will spearhead targetted sales initiatives, strategic media outreach and industry collaborations to position Magnicity as a must-visit destination for Indian FIT (Free Independent Traveller) and MICE (Meetings, Incentives, Conferences, and Exhibitions) segments.
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