Global leaders convene at ATM Dubai to explore AI and Data Intelligence in shaping the future of travel
On the sidelines of the Arabian Travel Market (ATM) 2025 in Dubai, Mabrian Technologies and Almawave Group co-hosted a high-level roundtable focussed on the transformative role of data intelligence, Artificial Intelligence (AI) and Generative AI (GenAI) in reshaping global tourism.
In a press statement, Mabrain says that organised by the Global Travel and Tourism Resilience Council, the invitation-only session convened 20 senior executives from public and private sectors, including representatives from Visit Oman, Ras Al Khaimah Tourism Authority, Neom, the Pacific Asia Travel Association (PATA) and consultancy giants McKinsey & Co, BCG and Roland Berger.
The roundtable had representatives from Visit Oman, Ras Al Khaimah Tourism Authority, Neom, the Pacific Asia Travel Association (PATA) and consultancy giants McKinsey & Co, BCG and Roland Berger
The statement adds that under the theme Successful Market Strategies With AI and Data Intelligence, the 90-minute dialogue explored how cutting-edge technologies are revolutionising destination management, travel planning and strategic execution.
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Mabrian says that discussions emphasised AI’s role in addressing operational challenges, seizing market opportunities and enhancing competitiveness through real-time insights. Key debates centred across whether GenAI represents the next paradigm shift in tourism, with participants analysing its potential to redefine personalised travel experiences and predictive analytics.
According to the statement, participants identified structural hurdles in adopting data-driven approaches, including staff upskilling, technical readiness and cultural resistance to change.
The statement adds that the roundtable also highlighted collaborative models between destination management organisations (DMOs), travel providers and tech firms, stressing the need for integrated ecosystems to leverage cross-sector data.
“The purpose of this roundtable underscored the importance of building bridges between innovation and implementation, as well as the need for sector-wide collaboration to maximise the value of data and AI in travel,” says Laurie Myers, Global Strategist for the Resilience Council.
Also Read: ATM 2025 to spotlight role of AI in travel
Mario Pucciarelli
“It has been great to see the growing interest in travel intelligence here in the Middle East. What we are building with Mabrian, together with the broader Almawave, is not only resonating with the travel industry, but also is a key part of our wider AI vision, bringing real, actionable insights to destinations and industry players,” says Mario Pucciarelli, Director of Sales & Business Development at Almawave in Dubai.
“With our regional offices in place, we are here to stay and fully committed to working alongside local partners to grow a meaningful and long-term data ecosystem that benefits travel & tourism in the Middle East,” he adds.
Carlos Cendra
”We wanted to run this roundtable so we could have a cross-sector honest, thought-provoking discussion with these destination experts to understand how we can provide better solutions for our partners. We were also eager to show the extent to which data-driven insights can enhance travel and tourism strategies and development and contribute to address key issues that destinations and companies are facing around the world,” says Carlos Cendra, Partner and CMO at Mabrian Technologies.
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